As Coffee Category & Commercial Manager, you will translate our strategic vision into a scalable and commercially robust made to order beverages range across our bakeries leading pricing, forecasting, market insights, category economics, and long-term planning of key levers to enable sales growth. This role is highly collaborative, ensuring that strategic supplier decisions, innovation, and operational design are shaped with the right stakeholders ensuring our made drinks proposition delivers exceptional customer experience, sustainable sales growth, and strong profitability at scale. ABOUT THE ROLE Scaling Quality with Commercial Impact GAIL’s mission is to scale quality and craft, with impact. To support business goals, this role delivers coffee and made-to-order beverage sales, customer experience, and profitability targets through strong category fundamentals and disciplined execution. Translate coffee vision into clear, commercially viable category plans that scale across every bakery. Balance quality, craft, operational reality, and commercial return in all category decisions, setting out clear commercial briefs that will maximise impact of each season. Act as a custodian of category integrity, ensuring growth never compromises quality mission and customer promise while enabling cross-functional high performance. Category Commercial Ownership Own the commercial framework for the coffee category, including pricing, range and margin. Lead category forecasting, volume planning, and modelling, working closely with the finance, procurement and supply chain teams Apply deep understanding of range complexity, customer behaviour, and market trends to generate actionable commercial insights and plans. Translate strategic objectives into executable commercial plans that bakery teams can deliver consistently. Track and analyse category performance across sales, margin, mix, waste, and equipment utilisation. Use market, customer, and competitor insight to shape recommendations and prioritise action. Lead post-launch reviews and continuous optimisation, ensuring learning is embedded as the business grows. Role model how quality-led, commercially sound decisions drive customer satisfaction and long-term sales growth. Partner with marketing to ensure promotional opportunities and messaging are leveraged to deliver sales performance. Enabling Growth through key commercial levers and supplier relationships Own the coffee equipment strategy as a core commercial and operational lever, in alignment with agreed strategic goals and vision. Lead commercial and performance management of category suppliers, including bar equipment. Define equipment standards and future roadmaps that support quality, speed of service, labour efficiency, and innovation. Lead specialist equipment evaluations and recommendations and lead process to secure stakeholder agreement. Build and own capex business cases, including ROI. Partner with the Coffee Operations Manager to ensure that equipment range and bar lay-out seamlessly integrates with agreed operational flow and growth aspirations. Partner with Procurement and Property teams to enable best quality, service and price. Work with Coffee Product Development Manager to identify and introduce partners who can support our long term growth and innovation goals. ARE YOU THE MISSING INGREDIENT Commercially strong and with good financial literacy, with a hands-on approach to pricing, market reviews, and performance analysis. Highly collaborative, working seamlessly with cross-functional teams to align priorities and deliver shared goals. Skilled at navigating governance and sign-off processes while maintaining momentum and clarity of intent. Brings teams together to move complex projects forward without losing sight of the original vision. Articulate and confident communicator, able to influence and inspire at all levels. High attention to detail with the ability to zoom out to broader commercial and strategic objectives. Strong sense of ownership and pride in delivering work to a high standard. Excellent presentation and facilitation skills, able to land insights and recommendations clearly. A genuine love for coffee, using it as a foundation to inspire teams and elevate standards across the business. BENEFITS BAKED IN Free food and drink when working 50% off food and drink when not working 25 days holiday Bank holiday Buying & selling holiday scheme long service holiday Pension Scheme Discounts and Savings from high-street retailers and restaurants 24 hour GP service Cycle to work scheme Development programmes for you to RISE with GAIL’s