Head of Buying - Online | SW London | Online Retail | Salary £100k, Car Allowance, Bonus A scaling, multichannel retail business operating in the Home, DIY, Garden and Electrical's space is seeking a Head of Buying, to lead the expansion of its product assortment and drive profitable growth across dropship and extended online ranges. This role reports directly to the Managing Director and is geared toward individuals who thrive in fast-paced, entrepreneurial environments where trading decisions have real commercial impact. The Head of Buying - Online, will: Build and execute a commercial online trading strategy that expands product choice and drives profitable ecommerce sales Identify category gaps and high-demand opportunities using digital data, search analytics, competitor benchmarking and pricing insight Lead dropship and extended range expansion across Home, DIY, Garden and Electrical categories without tying up inventory Source and onboard suppliers at pace, negotiate commercial terms and manage vendor performance end to end Own online commercial performance metrics including sales, margin, commission rates, stock turn and digital profitability Translate trading data, BI reports and ecommerce analytics into immediate actions around pricing, range adjustments, promotions and visibility Work closely with ecommerce, marketing and operations teams to ensure products are discoverable, competitive and operationally sound Take full lifecycle ownership of online-only SKUs, from onboarding through trading optimisation to exit decisions The ideal Head of Buying - Online, will bring: Strong online trading or ecommerce buying background with home category exposure (Home, DIY, Garden, Electricals or similar) Hands-on dropship vendor management experience including onboarding, commercials, and trading performance Commercial mindset with a trader mentality: comfortable scaling profitable ranges fast and exiting non-performers Negotiation skills and supplier relationship management experience in a retail context Ability to operate in an entrepreneurial environment with high accountability and rapid decision-making cycles Confidence with ecommerce data (search data, pricing data, conversion metrics, marketplace benchmarks, etc.) Strong P&L awareness and comfort owning financial outcomes in an ecommerce setting Apply today to be considered for the position of Head of Buying - Online BH35219