Overview
Join Superdrug Head Office. Location: East Croydon area. Hours: 37.5 per week, 9.00am – 5.30pm. Hybrid working available depending on role responsibilities, with 2 days working from home and 3 days in our office close to East Croydon Station. Salary: Competitive.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun. Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Role
As our SEO & GEO Copywriter you will be responsible for transforming the Superdrug.com eCommerce experience by levelling up our site copy. This spans our FAQ, Product, Category, Landing pages as well as reinvigorating the Superdrug Blog as a space to educate our customers on trends, our range and great beauty tips and advice.
Key responsibilities
* Lead the SEO strategy for our online business, creating plans with technical teams, .com trading team, buying teams, own brand teams and suppliers
* Ensure we have guidelines and roadmaps for improvements and report progress to senior management, highlighting any blockers
* Own keyword research, metadata, internal linking frameworks, and measurement
* Track Boots, Amazon, LookFantastic, Sephora, etc.; identify gaps and new keyword/category opportunities
* Monitor algorithm updates and SERP changes; recommend mitigations
* Align SEO data with onsite search; influence taxonomy to reflect how customers search
* Own dashboards, weekly KPIs, monthly performance readouts; communicate actions to Trading, Marketing, UX, SLT
* Act as internal expert; train teams on SEO best practice; represent SEO in planning and design reviews
* Contribute to a customer-first culture across the business
* Monitor data to deliver new and innovative ways of working to improve service
* Plan, develop and implement a content calendar for Superdrug's blog; work with Insights and Digital Marketing to identify trends
* Keep up to date with external developments and opportunities across SEM; share knowledge to support Digital Marketing strategy
* Use commercial awareness to identify opportunities and threats in the market through research and analysis
* Lead and transform the Marketing team to have a customers-first mindset for the O+O platform
* Be the voice of customers and orchestrate the organisation to live the brand purpose
Qualifications and experience
* 5+ years SEO in retail/ecommerce; strong technical SEO and content optimisation
* Proven delivery with cross-functional teams (Engineering, Product, UX)
* Ideally experience working in a fast-paced retail head office
* Tooling: GSC, GA/Looker, Screaming Frog, SEMrush/Similarweb, schema validators
* Clear communicator; data-driven; able to influence and educate stakeholders
* Strong IT skills - MS Office, Excel
* Knowledge of Hybris (ideal, not essential) & Google Analytics
* A hands-on, get stuck in approach
* Excellent time management and ability to prioritise workload
* Ability to problem-solve and build broad networks of trusted relationships
* Experience collaborating across teams to deliver business plans and processes
* Ability to challenge and influence senior stakeholders on complex topics with minimal guidance
* Confident in managing complex or sensitive conversations with wellbeing considerations
* Data-driven decision making; ability to simplify and add clarity using technology
* Experience combining AI and human judgment to drive outcomes
* Focus on outcomes, not just activity; evaluate quality and impact
What’s in it for you
* 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
* 2 staff discount codes for yourself and a family member or friend
* 30% discount on Superdrug Own Brand products both in store and online
* Hybrid working patterns with 2 days at home and 3 days in the office near East Croydon Station
* Company pension matching and bonus
* Stream – a money management app offering access to a percentage of your pay as you earn it
* Part of a group that includes Savers, The Perfume Shop and Three UK
* Part of AS Watson Group, the world’s largest international health and beauty retailer
* Unrivalled Learning and Development programmes
* Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss support
* Join a team delivering something special
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