Head of ecommerce

Head of Ecommerce - Brand Side

Farnborough, Hybrid role

The Head of E-commerce is responsible for leading and managing the e-commerce strategy and operations within the UK market, while holding global ownership for the global D2C platform and infrastructure. In addition, responsibility for how we continue to grow the marketplace channel, which includes Amazon and other current and potential marketplaces.

This role ensures the success of the UK e-commerce business, driving online sales and enhancing the customer experience. Additionally, the role involves collaboration with global counterparts to ensure a consistent and scalable platform across all regions.

Key Responsibilities:

• Develop and execute the company’s digital strategy across D2C and marketplace platforms, with a focus on scaling existing sites, rolling out to additional markets or launching new sites.
• Accountable for the profitable delivery of Revenue, Traffic, Conversion, and AOV from all UK & EU D2C sites in line with company targets.
• Enhance the user experience on the websites for our portfolio of brands and marketplace platforms by improving SEO and UX/UI, site speed, mobile optimisation, and localised content.
• Utilise data and analytics to drive performance, optimise traffic, increase conversion rates, and improve customer retention across all regions.
• Partner with the marketing team to drive traffic and sales through performance marketing strategies such as PPC, email marketing and social media, ensuring efforts are aligned with market specific goals.
• Work closely with other departments, including marketing, product management, and supply chain, to ensure smooth execution of product launches and digital marketing strategies for successful product launches, brand awareness and driving sales.
• Driving the UK marketplace strategy and proposition by developing market knowledge, product ranging, pricing, user experience.
• Lead and develop a high-performing ecommerce team, ensuring the structure and talent are in place to support business growth across all online channels.

People Management:

• Lead, coach, and develop a high-performing cross-functional e-commerce team across trading, merchandising, digital marketing, CRM, content, analytics, and customer experience.
• Set clear objectives, KPIs, and performance expectations, conducting regular reviews and supporting continuous professional development.
• Recruit, retain, and develop talent, building scalable team structures aligned with business growth objectives.
• Mentor team members, understanding capability and implementing succession planning across the function.
• Promote a collaborative, customer-centric, and data-driven culture that encourages innovation, accountability, and continuous improvement.
• Partner with senior stakeholders to align team priorities with commercial goals and overall business strategy.
• Manage agency and external partner relationships, ensuring effective delivery against agreed objectives, budgets, and timelines.
• Drive employee engagement and organisational effectiveness through strong communication, coaching, and change leadership.
• Oversee resource planning, workload prioritisation, and capability development to support business performance and growth.
• Demonstrate strong communication and stakeholder management skills, effectively influencing, engaging, and aligning teams at all levels of the organisation to deliver strategic and commercial objectives.

Knowledge & Skills required:

• Proven experience in a senior ecommerce leadership role, preferably in consumer goods. • Demonstrated success in scaling D2C revenues and launching global markets.
• Strong expertise in digital marketing channels, including PPC, social media, SEO, and email.
• Hands-on experience with ecommerce platforms like Shopify Plus and analytics tools such as Google Analytics.
• Advanced Understanding of Consumer Trends and Technological Innovations
• Demonstrated expertise in the latest consumer trends, with a strong grasp of emerging technologies and their application in ecommerce to maintain a competitive edge.
• Proven ability to develop enhanced online shopping experiences.
• Skilled in creating innovative online shopping solutions, including advanced product visualisations, seamless mobile interfaces and enhanced shopping platforms aimed at improving customer engagement and driving online sales.
• Expertise in managing third-party marketplaces such as Amazon, eBay, and other channels such as TikTok.
• Inspirational leader with exceptional communication skills and stakeholder influence.