NPD Manager – Own Label Brands
West Midlands
£ competitive
Reports to: Commercial Director | 1 Direct Report (NPD Technologist)
Be the Mind Behind the Biscuit.
This isn’t just another NPD role. It’s your chance to take full creative control of the biscuit category — from the first spark of an idea to the moment it hits the shelf. You’ll shape products enjoyed by millions, turning insight into innovation, and inspiration into something deliciously real .
We’re looking for a leader who knows the art and the science of biscuits — someone who can dream up the next big thing and deliver it, perfectly baked and retail-ready.
What You’ll Do
* Lead the creation of new own-label biscuit ranges from concept to launch across major UK retailers.
* Work directly with customers, including top-tier grocers and discounters — bringing their brand stories to life through exceptional product development.
* Manage and mentor an NPD Technologist, inspiring creativity, structure, and commercial focus.
* Oversee every stage of development, from feasibility and Stage-Gate milestones to launch handover.
* Collaborate across Process, Technical, and Operations teams to ensure every product delivers on taste, texture, and technical excellence.
* Drive category innovation while maintaining compliance, quality, and customer trust.
What You Bring
* Deep expertise in biscuit or bakery NPD — with a proven track record of successful launches.
* Experience working with retailer own-label ranges (M&S or other major retailers highly desirable.
* Solid project management and stakeholder communication skills.
* Commercial understanding — you can balance creativity with business impact.
* A leadership style that blends mentorship, collaboration, and accountability.
Why Join?
Because here, your ideas don’t get lost in layers of red tape. You’ll work with a leadership team that believes in giving autonomy, trust, and resources to make great things happen.
You’ll be part of a close-knit, food-loving culture where innovation is celebrated, and every win is shared — from the first concept sketch to the crunch of the first biscuit off the line.
This is your opportunity to lead, shape, and elevate the biscuit category — one brilliant idea at a time.