Job Title: Individual Giving Officer
• Department: Fundraising
• Reports to: Head of Fundraising
• Responsible for: Individual Giving
• Working Hours: 23.25 hours per week. 15-month contract
1. Purpose of the Role
• Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters.
• Maximise income across channels including direct mail, email, social media. Working with other team members to deliver this.
• Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship.
• Develop budgets and business plans and contribute to fundraising strategy.
• Manage and optimise supporter experience for retention, engagement, and cross-marketing.
• Analyse appeal results for continual improvement.
2. Principle Tasks
• Oversee the annual individual giving fundraising calendar and campaigns from start to finish.
• Plan and manage direct marketing and digital appeals, including supplier coordination.
• Conduct market research and maintain awareness of trends to inform innovation.
• Prepare budgets and monitor performance.
• Develop donor recruitment campaigns.
• Develop supporter journe...