Role - TRADE MARKETING EXECUTIVE c£30k+ Excellent Benefits
HYBRID ROLE (2 DAYS PER WEEK IN OFFICE)
* ESTABLISHED GROWING BUSINESS
* EXPERIENCE IN A FAST PACED FMCG ENVIRONMENT ESSENTIAL
* TWO DAYS PER WEEK IN MIDLANDS TO ATTEND SALES & MARKETING TEAM MEETINGS
Our client is a leader in their field and due to continued growth, have an exciting role. They are seeking a driven Trade Marketing Executive who will be responsible for developing and executing trade marketing plans aligned to the brand strategy and in-year plans.
Duties and Responsibilities
* Develop and execute trade marketing plans and campaigns aligned to brand strategy and in year plans
* Create compelling customer-specific campaigns, promotions, and materials that enhance brand visibility, boost sell-through and support joint business objectives
* Creation and management of all marketing assets encompassing brand imagery & photography, digital optimisation, marketing materials, trade adverts, branded merchandise
* Bring brand strategies to life across both physical and digital touchpoints.
* Plan and execute best in class trade plans across EPD & NPD
* Delivery of annual trade shows and key customer events
* Creation and execution of annual trade press plans both offline/online
* Collaborate with multiple suppliers to source, develop, and produce permanent and temporary point of sale (POS) materials.
* Day to day point of contact and key support for sales team requirements including decks / POS / imagery etc.
* Monthly management of the website and LinkedIn page ensuring correct, up to date and engaging content
* Be able to apply internal and external data and insights from retailers and third-party vendors to optimise return on ad spend (ROAS) and drive continuous improvement.
* Build strong working / collaboratively relationships across key departments: Sales, Purchasing, Finance, Technical
* Ensure collaborative partnerships with the agencies employed and ensure that all agencies / third parties are managed and challenged effectively.
* Manage marketing budget and variety of projects
Skills and Experience
* Shopper/Trade Marketing or Customer marketing experience, ideally within FMCG organisations
* Marketing qualification
* Project management experience
* Digital marketing knowledge
* Experience working with creative and production agency suppliers
* Experience of working collaboratively with cross functional teams
if you feel you have the skills and experience necessary, please upload your CV in the first instance