About Us
Kawasaki Engines Division is a market leading supplier of high-quality, 2 and 4-stroke engines primarily for commercial Turfcare and other garden equipment manufactured by European OEMs.
We work with a network of national distributors / dealers to supply genuine parts and after-sales support to end-users.
About the Role
We are offering an exciting opportunity for an experienced Website Executive to lead the day-to-day running of the Kawasaki Engines website.
Working closely with the marketing team and it’s Agencies you will also be involved in the planning, development and execution of engaging digital marketing campaigns, as well as analysing performance metrics and providing actionable insights to improve performance.
You will also have responsibility for driving two major projects - implementation of a new CRM / database system and the launch of an e-commerce store to grow sales of clothing and merchandise.
Main Tasks
* Maintenance and management of the Kawasaki Engines website in line with the digital strategy.
* Manage web agency support for new, highly technical deployment and updates including the rollout of a CRM / Database system: Liaising with marketing colleagues to ensure its optimal use across the trading area.
* Develop customer journeys from scratch, and enhance customer engagement. Grow databases through lead generation, ensure data integrity, and manage CRM/database health (spam complaints, bounces, etc.).
* Develop and execute an online E-commerce store to grow online sales of clothing, merchandise, and accessories while maintaining the tone and brand of the business.
* Work closely with the marketing team to plan, develop and execute engaging digital marketing campaigns, including automated workflows and ad hoc emails – monitoring and optimising email performance. Manage agencies to deliver successful paid search, social, and additional campaigns that maximize ROI.
* Comprehensive knowledge and experience of Google Analytics (or web analytics tool) to monitor website / campaign specific traffic and provide actionable insights for improvements.
* Using SemRush and Screaming Frog (or similar tools) to help optimise the website for better organic search traffic and to resolve on-site issues.
* Input into Dealer communications strategy plus ongoing management once established.
* Develop and implement website strategies to optimise website performance and enhance the user experience in line with Department business objectives.
* Demonstrate a deep understanding of our CMS in order to implement and maximise the impact of our digital strategy.
* Update engaging content and visuals, ensuring consistency across platforms.
* Ability to translate requirements into accurate external briefs.
* Utilisation of the most appropriate tools and techniques, based on a detailed understanding of the developing role of digital marketing to ensure campaigns and initiatives are effective against each objective.
* Monitor industry / competitor digital activities to propose opportunities and enhancements.
Other Tasks
* Full cover for Marketing Manager when on leave or absent from the office.
* Creating, testing and despatching bulletins.
* Other duties as requested.
Knowledge, Skills and Experience
* 4-5 years’ experience working in a digital marketing role, with PPC, SEO, CRM, email, and website management experience.
* Knowledge of SEO objectives and website optimization and evaluation techniques.
* Able to demonstrate an in-depth working knowledge of Google Analytics and/or website analytic tool.
* Creative, but pragmatic thinker – able to recommend and implement practical solutions.
* A hands-on approach, can spot opportunities for improvement and implement new ideas.
* Proven experience in writing accurate briefs - establishing a good working relationship with external agencies.
* A confident communicator and able to turn visions into reality.
* The ability to interrogate ideas and concepts to achieve the desired projects objectives.
* A good technical understanding and adept in discussing digital topics.
* Strong Project Management skills.
* Excellent administration and presentation preparation skills.
Specifics
Ideal candidate to have:
* Impeccable attention to detail.
* Commercial Awareness
* Outstanding communication and interpersonal skills
* Passionate customer advocacy
* Thorough knowledge of analytical reporting, PPC, SEO, CRM, Email and database management
* Strong effective communicator
* Respond well under pressure
* Think creatively
* Not essential but experience of the Turfcare industry an advantage
* Not essential but experience of Umbraco CMS would be an advantage
A hybrid, full time, position (Office: Mon – Thu, Home: Fri).
Some travel can be expected as specifically requested.
Applications:
Interested applicants should send their CV and a covering letter to engines@kawasaki.eu by close of play on 9th May 2025.
Only those invited for interview will be contacted and interviews are expected to be arranged from 12th May 2025.