Job Posting End Date: February 08 Who are we? We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive. The role What will you be doing? 13 B2B Marketing Manager Hybrid – 3 days a week in Dorking office Or Basingstoke/Dorking hybrid What will you bring? Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience. If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast moving, performance-led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in. We are looking for an B2B Marketing Manager to create high-impact marketing plans that transform how Unum connects with its most valuable broker and customer accounts. You will lead a team of two direct reports to execute data-driven campaigns and contact strategies that deliver measurable results. Together, you’ll turn insights into action and help us achieve our ambitious growth targets. Key Responsibilities Develop and oversee the implementation of Account Based Marketing strategies and campaigns to drive acquisition, retention, digital adoption, and engagement objectives. Lead the use of data analytics and customer insights to optimise segmentation and deliver measurable business impact. Own reporting and performance tracking for ABM campaigns, providing clear insights and recommendations for continuous improvement. Skills & Experience Strong people leadership capabilities and behaviours, with experience in people management and coaching strongly desired. A data-driven decision-maker who thrives on turning insights into action. Proven experience embedding Account Based Marketing and/or highly targeted B2B marketing strategies. Strong understanding of segmentation, personalisation, and customer journey mapping. If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you. Please note internally this role is titled Account Based Marketing Manager. The Successful Account Based Marketing Manager Can Expect Generous Bonus Private Medical Insurance DC pension scheme Life, medical and income Insurance Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays) Salary sacrifice electric car scheme with on site charging facilities. Free Shuttle Bus from Dorking Train Station Why join us? At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. We’ve built a supportive, inclusive environment where you can be yourself, whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth, your possibilities are endless. If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk. Company Unum UK