Overview
Brand Development Manager. Location: Newcastle upon Tyne. Type: Full-Time. Reporting To: Company director.
About Dipping Donuts
At Dipping Donuts, we’re more than just a donut brand — we’re a movement powered by creativity, innovation, and a bold vision for the future of food experiences. Rooted in community and quality, we’re building a national franchise network that redefines how people connect with sweet indulgence. As we continue to grow, we’re seeking passionate, forward-thinking leaders to join us and shape what’s next.
About the Role
As Brand Development Manager, you’ll play a key role in driving the next stage of our brand’s evolution. You’ll combine strategy with creativity to build a consistent, powerful brand identity and help expand our franchise network across the UK. This role is ideal for someone who thrives at the intersection of marketing, strategy, and business development — someone who can think big while managing details that deliver real results.
Key Responsibilities
* Brand Strategy & Positioning: Develop and execute brand strategies that strengthen our market position and boost awareness in the QSR and franchise space.
* Franchise Development: Support the growth of our franchise network through recruitment, onboarding, and ongoing brand support and training.
* Brand Consistency & Guardianship: Ensure brand guidelines are followed across all locations, campaigns, and communications.
* Campaign Planning & Execution: Lead the planning and rollout of national and regional campaigns — including new product launches and seasonal promotions.
* Performance Tracking & Insights: Monitor performance metrics and turn insights into actionable marketing and brand strategies.
* Internal Culture & Advocacy: Promote brand values internally, ensuring all teams and partners represent the Dipping Donuts ethos.
What We’re Looking For
* Proven experience in Food & Beverage brand management
* Strong strategic thinking and creative problem-solving skills
* Exceptional communication and presentation abilities
* Solid understanding of brand-building and franchising models
* Passion for building and growing brands
* Business Management graduate (or equivalent experience preferred)
The Perks
* £55,000–£60,000 per annum salary
* 28 days holiday pay
* Pension scheme
* Quarterly performance bonus
* Opportunities for long-term growth and national leadership within a fast-expanding brand
Why Join Dipping Donuts?
* Be part of a bold, growing brand entering an exciting expansion phase
* Work in a dynamic, innovative team environment
* Take on high-impact work that directly shapes our national presence
* Enjoy a competitive package and opportunities to advance
* And of course — the donuts are as good as they look
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