R4 Advertising is a performance-led media agency built on a simple model: we trade media using rate economics, we plan with discipline, and we activate campaigns that deliver measurable outcomes.
As the business continues to mature and scale, we are strengthening how we support our local Cardiff- and Wales-based client base.
We are hiring a Senior Account Manager to take ownership of existing client relationships and ensure campaigns are delivered accurately, commercially, and reputationally sound from brief through to activation.
This is a senior role focused on protecting clients, maintaining commercial standards, and ensuring year-on-year client spend is retained and grown through strong relationship management and disciplined delivery.
Key Responsibilities
* Own and manage a portfolio of Cardiff and Wales-based clients
* Act as the primary point of contact, building long-term trusted relationships
* Maintain and grow existing client spend year-on-year
* Be accountable for commercial retention targets and client value
* Protect and nurture client relationships to ensure deliverables exceed expectations
* Translate client objectives into clear briefs for planning and trading teams
* Ensure media is correctly traded, planned and activated in line with R4 standards
* Manage campaigns end-to-end with a high level of accuracy and attention to detail
* Identify risks early and resolve issues before they escalate
* Maintain clear documentation, confirmations and campaign records
Requirements
* Proven experience in account management within advertising or media
* Strong understanding of media planning and buying (OOH experience preferred)
* Commercially minded, with experience managing client budgets and spend
* Detail-focused, organised and process-driven
* Confident in managing multiple senior client relationships
* Calm, structured and reliable under pressure
* Cardiff or South Wales-based, with strong local market knowledge
What You Get
* Ownership of a defined portfolio of local clients
* Clear commercial targets aligned to retention and value
* A senior role with trust, responsibility and autonomy
* Close collaboration with experienced traders and planners
* The opportunity to help strengthen and protect a growing agency
* 25 days annual leave, plus UK bank holidays
* Private healthcare is available after the successful completion of probation
* Company pension scheme, with employer contribution
* Company laptop and full working setup provided
* Training and professional development support, aligned to progression
* Regular team and company events
* Wellbeing support, including mental health awareness initiatives
* Flexible working where appropriate, once core responsibilities are embedded
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