DigitalMarketingManager(CRM&EmailMarketingFocus) Location: Cheltenham Hours: 30hoursperweek(flexiblearoundschoolhours) Salary: £45,000to£50,000FTE TheOpportunity WearelookingforanexperiencedDigitalMarketingManagerwithastrongfocusonCRM,databasemarketingandemailcampaignstojoinourgrowingteam.Thisroleisdesignedaroundflexibility,offering30hoursperweekwithworkinghoursthatcanfitaroundschoolcommitments. ThesuccessfulcandidatewilltakeownershipofourCRMmarketingstrategy,ensuringourdatabaseisfullyutilisedthroughtargetedemailcampaigns,segmentationandmarketingautomation.Youwillplayakeyroleinturningourlivedatabaseintoaconsistentsourceofengagement,brandawarenessandbusinessopportunities. Thisrolewillsuitsomeonewhoenjoysworkingwithdata,understandshowtodriveengagementthroughwellstructuredcampaignsandisconfidentusingCRMsystemstomaximisemarketingperformance. KeyResponsibilities ManageanddevelopthecompanyCRMdatabasetomaximisemarketingandengagementopportunities Planandexecutetargetedemailmarketingcampaignsacrosssegmentedaudiences Buildandmanageautomatedemailjourneysandnurturecampaigns EnsureCRMdataqualitythroughsegmentation,cleansinganddatabasemanagement Analysecampaignperformanceincludingopenrates,clickthroughratesandengagementmetrics Producereportsandinsightstocontinuouslyimprovecampaignperformance Workcloselywithinternalteamstosupportmarketingactivity,leadgenerationandcandidateengagement Createengagingemailcontentincludingnewsletters,announcementsandcampaignmessaging SupportmarketingcampaignsacrossLinkedInandotherdigitalchannelswhererequired IdentifyopportunitiestoimproveCRMutilisationandmarketingautomationprocesses SupportintegrationbetweenCRMsystemsandmarketingtools AboutYou ProvenexperienceinCRMmarketing,emailmarketingormarketingautomationroles StrongexperienceusingCRMsystemsandmanaginglargedatabases Confidentcreatingtargetedemailcampaignsandanalysingcampaignperformance Excellentunderstandingofaudiencesegmentationanddatabasemanagement Strongwrittencommunicationskillswiththeabilitytocreateengagingmarketingcontent Highlyorganisedwithstrongattentiontodetail Comfortableworkingindependentlyandmanagingmultiplecampaigns DesirableExperience ExperienceworkingwithrecruitmentCRMsystemssuchasBullhorn Experiencewithmarketingautomationplatforms Understandingofdatabasemarketingwithinrecruitmentorservicebasedbusinesses ExperienceintegratingCRMsystemswithmarketingplatforms WhatsInItForYou Flexibleworkinghoursdesignedaroundschoolschedules OpportunitytotakeownershipofCRMmarketingstrategy Supportiveandcollaborativeworkingenvironment Opportunitytoshapeanddevelopthecompanysmarketingautomationcapabilities Hours 30hoursperweekwithflexibilitytoworkaroundschoolhours. Interested?SendyourCVtoRichardati2iRecruitmenttoday!OurmissionofMakingRecruitmentPersonalalsomeansmakingrecruitmentfair.Asaresult,wearecommittedtoreviewingeveryapplicationwithasenseofdiversityandinclusion. Westrivetopersonallyconnectwitheachapplicant,butduetothenumberofapplicationswereceive,thisisnotalwayspossible.Wewillstillaimtoupdateyouonyourapplication,regardlessofifitssuccessful.