Job Advert
Are you ready to turn your copywriting talent into unforgettable travel experiences?
Join the Leger Shearings Group and help shape the voice of a brand that specialises in making people's holiday dreams come true.
About Us
Leger Shearings Group is one of the UK's leading escorted tour operators, with a proud heritage dating back over 40 years. Our brands have helped generations of travellers explore the UK, Europe and beyond—creating unforgettable memories through expertly curated holidays. With a reputation for quality, service and innovation, we continue to grow and evolve, bringing new experiences to our customers every year.
About the Role
Due to our success and growth, we're now looking for a creative, results-driven copywriter to join our dynamic Head Office marketing team in Rotherham. You'll be at the heart of our storytelling, crafting compelling narratives across a diverse portfolio of brands—from escorted coach holidays to specialist tours focused on battlefields, motorsports, hobbies and crafts. Your words will inspire, inform and convert—whether it's a headline that stops the scroll or a product description that seals the deal.
Office-Based Creativity
This role is fully office-based at our Rotherham Head Office (S60 2XR), where collaboration and creativity thrive. Being physically present allows for spontaneous idea-sharing, faster feedback loops, and a vibrant team culture that fuels our marketing success. You'll be part of a close-knit team that values face-to-face interaction, creative energy, and the ability to bounce ideas around in real time. You'll be joining an established team of three talented copywriters, and we're looking for someone who can start immediately and hit the ground running.
We believe that working together in person enhances productivity, strengthens relationships, and drives innovation—especially in a fast-paced creative environment. If you're someone who enjoys being immersed in a buzzing marketing team and contributing to a shared vision, this is the place for you.
Key Responsibilities
* Create SEO-optimised copy for websites, blogs, and landing pages to improve organic visibility and drive traffic.
* Implement technical SEO best practices, including keyword research, metadata creation, internal linking strategies, schema markup, and content audits to enhance search engine performance.
* Update and enhance websites via CMS, ensuring content is fresh, relevant and aligned with SEO best practices.
* Use AI tools to streamline content creation, improve consistency, and enhance productivity across projects.
* Develop engaging content for social media platforms that not only attracts attention but also encourages customer advocacy, shares, and community engagement.
* Collaborate with designers and marketers to ensure copy complements visual assets and enhances campaign impact.
* Maintain and evolve brand tone of voice across all marketing materials including brochures, emails, press ads, and magazines.
* Monitor and maintain high standards of accuracy, consistency and brand alignment across all copy.
Skills & Experience
Essential Skills
* Proven experience in copywriting or content creation.
* Strong command of English with excellent grammar, proofreading and editing skills.
* Demonstrated ability to write for different audiences and platforms, including social media and SEO-driven content.
* Familiarity with AI tools for content generation and optimisation (e.g. ChatGPT, Copilot).
* Skilled in refining AI-generated content to align with brand tone and messaging.
* Working knowledge of CMS platforms.
* Deep understanding of technical SEO, including:
* Keyword strategy and competitive analysis
* Meta titles and descriptions
* URL structure and redirects
* Structured data and schema markup
* Page speed and mobile optimisation
* Content hierarchy and internal linking
* Experience with email marketing platforms (e.g. Dotdigital)
* Ability to manage multiple projects, meet deadlines and adapt to seasonal campaign demands.
* A proactive, collaborative mindset with strong communication and interpersonal skills.
Desirable Technical Experience
* Familiarity with Google Analytics and SEO tools like SEMrush.
* Experience with social media advertising platforms (e.g. Meta Ads Manager)
* Understanding of PPC marketing and how copy impacts ad performance.
* Ability to interpret performance data and adjust content strategies accordingly.
* Experience writing for blog platforms, press releases, and long-form editorial content.
* Knowledge of HTML/CSS basics for formatting and troubleshooting web content.
* Basic proficiency in Adobe Creative Suite, especially Photoshop and InDesign.
Why Join Us?
* The opportunity to continue your professional development with the support of a Leger Shearings Group Scholarship
* 30 days annual leave (jncluding public holidays), increasing with tenure plus the option to purchase extra days.
* Your Birthday and Christmas Eve off.
* Up to £1580 annual holiday contribution with Leger Shearings tours + 5 extra paid days to enjoy it.
* Free parking at our Rotherham Head Office.
If this sounds like you, then please get in touch - we're looking to make an appointment as soon as we meet a great candidate
No agencies please.