1. Website Management & Optimization
* Oversee the day-to-day management of the online store, ensuring a seamless shopping experience.
* Update product listings, descriptions, images, and pricing to reflect the latest offerings.
* Optimize website speed, performance, and mobile responsiveness.
* Work with developers to improve UX/UI design, navigation, and checkout processes.
2. Product & Inventory Management
* Ensure accurate stock levels by integrating inventory management with warehouse operations.
* Coordinate with suppliers and logistics teams to maintain product availability.
3. Digital Marketing & SEO
* Develop and execute SEO strategies to drive organic traffic (e.g., keyword research, content marketing, meta tags).
* Manage Google Ads, social media ads, and email marketing campaigns to boost sales.
* Collaborate with content writers to create blog posts, buying guides, and product reviews.
* Implement retargeting campaigns to reduce cart abandonment and improve conversions.
4. Sales & Conversion Optimization
* Monitor and analyze website traffic, sales data, and customer behavior using Google Analytics, Hotjar, or similar tools.
* Optimize product pages with A/B testing to improve conversion rates.
* Implement cross-selling & upselling techniques to increase average order value.
* Improve checkout and payment processes to reduce drop-offs and abandoned carts.
5. Customer Experience & Support
* Ensure high levels of customer service and response times through chat, email, and phone support.
* Manage FAQs, live chat bots, and self-service options to assist customers efficiently.
* Handle customer complaints, refunds, and product return processes smoothly.
* Work with the logistics team to ensure timely order fulfillment and delivery tracking.
6. Marketplace & Third-Party Integrations
* Manage product listings on Amazon, eBay, Wayfair, and other online marketplaces.
* Ensure consistency in pricing, descriptions, and brand presence across all platforms.
7. Performance Tracking & Reporting
* Monitor key KPIs like website traffic, conversion rate, average order value (AOV), customer acquisition cost (CAC), and return on ad spend (ROAS) identify growth
* Generate weekly and monthly reports on website sales performance.
8. Security & Compliance
* Ensure website security, PCI compliance, and data protection (GDPR).
* Maintain customer data privacy and prevent fraudulent transactions.
Ideal Candidate Profile
✅ Qualifications:
* Degree in E-commerce, Digital Marketing, Business, or a related field.
✅ Experience:
* 3-5 years of e-commerce management experience,
* Hands-on experience with Shopify, WooCommerce, Magento, or other e-commerce platforms.
* Strong knowledge of Google Ads, Facebook Ads, and SEO best practices