Overview
The individual in this role will be responsible for executing a strategic events and hospitality marketing plan that aligns to our goals and supports our wider marketing programmes. Our events and hospitality programme needs to drive brand awareness, consideration and conversion across our target account lists – whether this is new acquisition or driving growth from our existing customer base. The person in this role will need to understand the outcomes the UK sales teams need from marketing and support the delivery of a strategic plan, defining the KPI's and measuring these to ensure we can track success. You will have a clear grasp on our marketing goals and objectives and execute memorable customer experiences that excite and delight. BT is a global leader for secure connectivity and collaboration platforms for businesses of all sizes; we value diversity and inclusion and believe in making a positive impact.
With over 175 years of heritage, BT is now the flagship business brand of BT Group. We've brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
Responsibilities
* Support the Events and Hospitality Manager by being an interface into the private, public, wholesale and SMB teams.
* Work across the wider marketing team to ensure our event and hospitality programmes drive our strategic objectives – working with agencies where necessary.
* Ensure governance and compliance are correct for all hospitality and events.
* Create clear measurement and demonstrable ROI and not be afraid to stop or pause where this isn’t achievable.
* Execute world class events and hospitality experiences for our customers that drive a tangible commercial outcome.
* Support on the delivery of flagship events such as the Customer Advisory Board and supporting communications wrap.
* Collaborate with multiple areas of the marketing team to execute experiences that map into our strategic vertical, segment and campaign plans.
* Manage the budget for the elements of the plan you will execute.
* Provide results and ROI on customer activity.
* Bring some brilliant creativity to what we do to enable BT to stand out in a crowded Telco marketplace.
Qualifications
* Previous experience in planning and executing events and hospitality
* Demonstrated success in delivering impactful marketing campaigns
* Proven ability to create engaging and memorable experiences that delight customers and drive advocacy
* Ability to work with multiple senior stakeholders across different teams to deliver activity on time and within budget
* Strong collaboration across various teams to deliver targeted activity
* Highly organised with a focus on high-quality project management delivery
* Experience in evaluating program effectiveness and demonstrating return on investment (ROI)
* Skilled in managing multiple senior stakeholders across departments to ensure timely and budget-conscious delivery
* Excellent interpersonal skills with the ability to build and maintain strong working relationships
* Sound understanding of business drivers and the ability to align activities with commercial goals
Benefits
* Annual on target bonus 10% (based on both personal and company performance)
* BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
* 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
* 2 weeks carer's leave
* From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
* Enhanced women's health support including help with menopause symptoms, cancer screenings, period care and more
* Life Assurance (4 x life cover)
* Exclusive colleague discounts on BT broadband packages
* 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans
* My Discounts for savings on everyday purchases
* Discounted EE TV including TNT Sport and the NOW Entertainment membership
* Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships, etc.
* Volunteering days to give back to your local community
* Brand new electric vehicle salary sacrifice arrangement, known as 'My EV'
* 24/7 private virtual GP appointments for UK colleagues
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