Job Title: Press & Publicity Apprentice
Reports to: Publicity Lead
Department: Content Communications
Location: Leeds, Manchester or Glasgow
Number of roles: 1
Start: September 2026
THE C4 APPRENTICESHIP PROGRAMME
If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you.
Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home.
The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. You can read more about the qualification being offered for this apprenticeship below.
If you’d like some tips on writing your application before you apply, please watch our YouTube video,.
The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.
AM I ELIGIBLE TO APPLY?
1. You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
2. You’ll need to have a Grade C (4) or above in Maths & English GCSE
3. You can’t have already completed the qualification being offered or similar at the same or higher level
4. Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website
CHANNEL 4 BEHAVIOURS
At Channel 4, we have four core behaviours that underpin everything we do. These are outlined below, and we will be assessing candidates on these behaviours throughout the recruitment process.
Include We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.
Innovate Don’t just rinse and repeat: don’t just go through the motions. Challenge positive and embrace change. Experiment & take smart risks.
Grow Question everything and school yourself. Be generous with your knowledge with others and seek feedback from them. Be clear with your objectives.
Get it done Make your time at Channel 4 count. Be a solution-finder, not a finger-pointer. Prioritise, decide and then act – always commercially.
DEPARTMENT DESCRIPTION
Channel 4’s Content Communications department is responsible for generating and shaping earned press and media coverage for Channel 4’s diverse range of programmes, services and talent. The department proactively publicises Channel 4's reputation, vision, programmes and content across all print press, digital, TV and radio, consumer and trade publications, and with influencers - with a view to driving both audiences to watch the content and feel an affinity for its brand and reputation. The department handles all media requests for programme information, talent and executive interviews, clips and pictures.
We are looking for an enthusiastic apprentice to join our busy Content Communications team. You'll need to love TV, be social and digital media savvy, and have top notch communication skills both in person, on paper and online. You'll need to be super organised and happy to get stuck in, and be ready to kick off your career as a TV publicist.
You will get to work as part of Channel 4’s consumer facing press team on some of the most talked about shows on TV, offering administrative support and bringing your ideas and perspective to the team, whilst also assisting on some major campaigns.
Channel 4 is committed to diversity and welcomes applicants from all corners of the UK and from all backgrounds.
KEY RESPONSIBILITES
5. To provide efficient administrative support to the press and publicity team as required – reporting to one of the department’s Publicity Leads
6. Research, draft and edit written content for press releases, programme descriptions, newsletters and briefing materials
7. Support the Content Communications team in creatively promoting content and programmes – Contributing to the planning, scheduling and delivery of publicity strategies, coming up with creative ideas and helping to implement them
8. Assist at press launches, screenings and events - managing guest lists, helping organise transport and looking after talent
9. Use your passion for social and digital media to create digital assets and develop contacts with digital outlets and influencers
You’ll also work in a team with Press and Publicity Assistants to:
10. Field and deal with general enquiries from journalists efficiently via phone, email and face to face, representing Channel 4 in a positive way
11. Deal with production companies, commissioning editors and other stakeholders – representing Channel 4 in a positive way
12. Source and provide weekly programme press information, billings and preview material for journalists
13. Save media cuttings and create PR updates and reports that showcase the work of the team
14. Upload press releases and information to the Digital Press Centre and distribute press releases to targeted lists
ESSENTIAL EXPERIENCE & SKILLS
As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job.
We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills. Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences.
15. Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Communication – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing.
16. Attention to detail - e.g. Cashing up on tills or proofreading coursework.
17. Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams.
18. An understanding of and a passion for Channel 4's
19. Confirm you have Maths & English GCSE Grade C (4) or above
20. Experience using the full MS Office suite and knowledge of creating Powerpoint presentations
21. Experience using and a good understanding of social media platforms
22. Strong prioritisation and time management skills
23. A great attitude and a willingness to learn
QUALIFICATION OFFERED WITH THIS APPRENTICESHIP
LENGTH OF APPRENTICESHIP
15 Months
ALTERNATIVE APPLICATION FORMATS
We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at apprenticeships@channel4.co.uk
Take a look at our access page for more information, which you’ll find by clicking. You can also watch our YouTube video,
RELOCATION
If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.