Overview
Reporting to the Health Marketing Manager, the Marketing Coordinator will provide a key role supporting our marketing team's campaigns and activities. Working as part of the central marketing team, this role requires a proactive, organised individual who is confident collaborating with a wide range of stakeholders.
Key Responsibilities
* Marketing Campaign Support: Collaborate with the marketing team and legal stakeholders to execute marketing campaigns across various channels.
* Assist in the creation of campaign assets such as landing pages, social media posts, and advertisements.
* Work with the Communications team to leverage social media channels.
* Support the tracking and reporting of campaign effectiveness and KPIs.
* Email Marketing: Collaborate with the wider marketing team and legal professional community to gather necessary information and assets for email campaigns.
* Manage contact records, adding and updating contacts in our CRM database as needed.
* Monitor and report on email performance metrics, including open rates, click rates, and engagement.
* Producing & Editing Multimedia Content: Edit videos, webinars, and record and edit podcasts, ensuring high-quality content for distribution.
* Collaborate with content creators and subject matter experts to produce engaging content.
* Reporting and Analytics: Collaborate with the wider marketing team to assess campaign effectiveness, share insights and suggest improvements.
* Coordination and Support: Coordinate with stakeholders to gather content and materials for marketing initiatives.
* Provide administrative support for marketing projects, including scheduling, coordination, and documentation.
* Promptly respond to marketing support requests from lawyers and other internal stakeholders from across the business.
Skills, Knowledge and Expertise
* Understanding of email marketing platforms is desirable.
* Strong attention to detail and excellent written communication skills.
* Confident verbal communication skills and the ability to work collaboratively with a range of stakeholders.
* Strong organisational skills, with the ability to manage multiple projects and priorities.
* Knowledge of Microsoft Word, PowerPoint, Excel and Adobe Creative Suite is desired.
* An interest in digital marketing, with the desire to develop skills further.
* An understanding of video and podcast recording and editing is desirable.
We are happy to talk flexible working with our Flex Forward scheme. We would encourage you to talk to us about our approach to flexible working during the hiring process if you would like to explore this further.
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