Overview
This role will work across a portfolio of channels/service brands and will provide support for the Media Planning Executives responsible for producing, implementing & driving forward multi-media promotional & navigational strategy.
Responsibilities
* Assist in the creation and set-up of linear promotional campaigns for ITV programmes, products and services
* Daily publishing of linear transmission schedules, working closely with channel operations
* Writing continuity pointers for ITV announcers, to drive viewing through promotional and navigational on air activity
* Integral in navigating viewers and maintaining audiences to a channel or channel group
* Liaising between various departments (presentation, creative, channel, marketing, sales) to ensure that all required administration is completed and that all required promotional assets are secured in an appropriate and timely manner
* Provide audience, campaign and inventory analysis through effective use of industry audience research data systems
* Provide support for the Media Planning Executives in delivering campaign targets in line with marketing prioritisation
* To source and update reports that track our use of promotional airtime
* Operational Continuity Duties include: entering transmission date & title information, scheduling of continuity items; generating menus, end credit promotions and on screen promotional assets of appropriate duration in liaison with Production; allocation of generic voice over material; point of contact for Compliance (eg warning announcements); point of contact for Production companies re end credit delivery dispensation.
* Evidence of interest in the broadcast/media/advertising industry through relevant work or work experience
* Experience in campaign planning, scheduling, or content coordination
* High level of competence at Excel and PowerPoint (or equivalent)
* Highly numerate
* Proven experience working with large datasets or audience data, ideally within a media, or planning context
* Ability to create reports that are insightful and relevant
* Strong written and verbal communication skills as evidenced by roles involving stakeholder liaison or client servicing
Qualifications
* Excellent attention to detail
* Ability to manage time and prioritise workload
* Good communication skills
* Understanding of both TV and internet audience behaviour
* Flexible working with a range of options
Benefits
* Generous holiday allowance, plus you can buy more
* Annual bonus opportunity
* Competitive pension contribution
* Save as you earn - with an opportunity to buy ITV shares
* Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
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