About Us
The Mortgage Broker is one of the UK's most trusted financial services brands, powered by 2,500+ 5-star reviews. We are expanding into new verticals and building a future proof digital footprint, optimising our already strong SEO UX Website. However, we have a lot to do and a very clear roadmap on how to optimise for Google Search and all AI Driven discover.
Our mission is to blend decades of trust with cutting-edge digital speed, ensuring every brand under our umbrella dominates its market space.
The Role
We're hiring an SEO & AI Digital Growth Strategist who will own the AI-led SEO roadmap, keyword visibility, and digital authority growth across all brands.
This role is about strategy, analysis, and implementation via tools and processes — not coding. You'll work closely with our developer (who handles schema, builds, and WordPress integration), and focus on maximising organic visibility, AI search inclusion, and link authority.
Key Responsibilities
* AI-Optimised SEO
* Drive our AI-first SEO strategy for The Mortgage Broker, Bodhi, Private Clients, and Flycovr.
* Ensure content is optimised for Google AI Mode, Gemini, and AI summaries, not just traditional rankings.
* Identify and implement long-tail conversational keyword opportunities that match AI search behaviour.
* Monitor and adapt strategy to evolving AI search changes.
* SEO Tools & Reporting
* Own our SEO tools and extract actionable insights.
* Report on performance across brands with clear traffic, ranking, and AI visibility metrics.
* Translate insights into strategic actions for content, link-building, and authority growth.
* Content Strategy & Execution
* Brief and QA content aligned with EEAT (Expertise, Experience, Authority, Trustworthiness).
* Ensure blogs, guides, and landing pages follow our AI search content frameworks (Bridge/APP method, FAQ blocks, schema-backed).
* Collaborate with writers and brand leads to execute content calendars.
* Link Building & Authority Growth
* Lead white-hat link-building campaigns: digital PR, guest posts, partnerships.
* Identify opportunities for brand mentions in AI summaries and news sources.
* Build backlink authority for both consumer and B2B brands.
* Social SEO & Keyword Amplification
* Use LinkedIn, X, Instagram, and other platforms to amplify keywords, drive signals, and grow authority.
* Leverage social posts and thought-leadership to build brand search demand.
* Cross-Brand Expansion
* Manage SEO and digital authority growth across multiple brands simultaneously.
* Build separate but complementary footprints for Bodhi, Private Clients, Flycovr, and The Mortgage Broker.
Key Skills & Experience
* Proven track record in SEO strategy and execution (3+ years).
* We can educate, but some Understanding of AI-driven search (Google AI Mode, Gemini, ChatGPT Search).
* Experience using SEO platforms.
* Ability to extract insights from reports and translate into strategic action.
* Expertise in link building, outreach, and authority growth.
* Knowledge of EEAT, structured data, and content optimisation (developer handles coding).
* Experience with social media SEO and keyword amplification.
* Comfortable managing multiple brand strategies simultaneously.
What We're Looking For
* Strategic & Analytical: Can see the bigger picture and act on data.
* AI First Thinker: Understands how AI is reshaping search and adapts fast.
* Execution-Driven: Gets things done, not just reports on them.
* Collaborator: Work with devs, senior sales team and topic experts.
* Growth Mindset: Obsessed with building digital authority and visibility.
What We Offer
* Opportunity to shape the future of AI-driven SEO in financial services.
* Work across multiple market-leading and emerging brands.
* Collaborative, ambitious team with clear growth plans.
* Competitive salary
* Flexible hybrid/remote working.
Job Type: Full-time
Pay: From £40,000.00 per year
Benefits:
* Work from home
Work Location: Hybrid remote in Bedford MK44 3BZ
Reference ID: AI Implementation