Job Title Social Media Executive
Location Wakefield, WF4 4SJ
Hours 37.5 hours a week- Monday- Friday (5 days per week in Office)
Salary Competitive DOE
Our client, one of the UK’s leaders in the retail industry, is offering an outstanding employment opportunity to work within their business.
This is an important role within the company that combines creative writing and commercial thinking to help drive the business forward and grow digital demand by increasing social following and engagement across all channels whilst raising the awareness and positive perception of the brand. Supporting the development and execution of a social media strategy, including paid advertising, relevant creative content, influencer marketing and blogger outreach.
Duties & Responsibilities will include
1. Produce a seasonal social media strategy and plan to drive footfall, traffic, and revenue.
2. Plan, produce copy and schedule the weekly social plan across all social channels.
3. Develop and manage the influencer and outreach programme, building relationships and working on collaborations.
4. Lead the planning, creation, distribution and analysis of all social media marketing channels.
5. Create and brief in content through production of relevant, engaging copy, sourcing of imagery.
6. Utilise video and aspirational photography content through all social channels.
7. Community management across all social channels
8. Drive increased engagement and fan growth through paid social activity.
9. Measure and report on social activity via Google analytics and social monitoring tools, learning from outcomes and behaviours to make suggestions for future content and to optimise spend against fan growth and post engagement.
10. Monitor and produce a weekly report on social, PR and influencer trends and competitor social activity.
11. Conduct online research to understand seasonal trends, stay abreast of latest developments, social media trends and competitors, creating updates on industry best practices.
12. Ensure all social campaigns are customer centric and on brand.
Desirable Skills
13. Experienced in managing social media platforms including Facebook, Twitter, Pinterest, Instagram and YouTube.
14. Experience using social listening and scheduling tools.
15. Highly motivated, with the ability to work to a brief and meet tight deadlines under pressure.
16. Creative copywriting skills essential.
17. Paid social media marketing experience essential (fan growth and engagement)
18. A passion for communities and social media essential
19. Excellent organisational and multi-tasking skills
20. Strong communicator with ability to communicate at all levels
21. Results focused.
22. Editorial or creative content background desirable
23. Keen interest in fashion.
24. Experience in the fashion industry desirable.
If you feel these qualities describe you, then we would like to hear from you.
Please submit your career details to Oliver Fox at PDA SEARCH & SELECTION LIMITED .