Job Purpose
This is a newly created role supporting the delivery of Geely Auto UK’s PR strategy, including proactive and reactive press activity, media relations, and press office management across brand, corporate, product, and technology topics. You will work closely with the Head of PR and agencies, taking a hands‑on approach to create and optimise PR activity. This role is ideal for an ambitious early‑career PR professional eager to make an impact in a fast‑paced environment.
Main Responsibilities
* Draft, distribute and manage media materials such as press releases, statements, Q&A and media backgrounders
* Handle inbound journalist enquiries and ensure timely, accurate responses
* Build and maintain journalist relationships across automotive, national and specialist media
* Manage a growing press fleet operation, working closely with the press fleet logistics agency
* Support press events, product launches, interviews and media drives
* Monitor news, competitor activity and sector trends to identify opportunities and risks
* Ensure all media assets are current and relevant
* Organising new product photo shoots sourcing suppliers and locations
* Ensure consistent messaging across PR, social, brand and broader communications
* Maintain press lists, media assets and outreach tracking
* Support PR reporting via media monitoring platforms along with creation of monthly coverage reports
* Manage the online media website – a bank of assets for media to use
Education, Training, And Experience
* Degree or experience in PR, communications, journalism or similar
* PR or media-facing experience, ideally automotive, mobility or tech sectors but not essential
* Passion for cars and the automotive industry
* Strong writing and editorial judgement
* Ability to manage multiple priorities at pace
* Comfortable managing multiple priorities at once
* Confident communicator who can work collaboratively across marketing and sales teams
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