Digital Data Analyst – Up to £45,000 Burton Upon Trent – Hybrid (2x per month in office)
A growing analytics team is hiring a Digital Data Analyst to optimize web performance, track user behavior, and provide real-time insights across 80+ websites. This is a hands-on role, working with SQL, GA4, Looker, Power BI, and Excel to assess data quality, debug tracking issues, and generate reports that drive key business decisions.
A well-established brand in the hospitality sector, operating over 2,600 pubs, restaurants, and hotels across the UK. Their digital analytics function is expanding to enhance website performance, customer journeys, and marketing effectiveness.
Digital – Website and app reporting, deep-dive analysis, and future planning
CRM – Customer database management, campaign analysis, and reporting
Data Science & Engineering – Supporting analytics efforts and proving business value
As a Digital Data Analyst, you will be responsible for website performance analytics, ensuring high-quality data reporting and debugging tracking issues. Ensure data quality and debug tracking issues for web analytics tools such as GA4, Looker, and Power BI
Extract, assess, and report on website data, delivering actionable insights
Work with SQL to manipulate and analyze datasets
Build automated dashboards and reports to track website performance
Work with marketing and product teams to optimize digital campaigns and user experiences
The ideal candidate is a web analytics professional with strong technical expertise and the ability to turn data into insights.
Strong SQL skills with experience in extracting and transforming web data
Experience with GA4 (Google Analytics), Looker, and Power BI
Understanding of website tracking, tag debugging, and data validation
Proficiency in Excel for manual reporting where necessary
Ability to interpret data trends and make recommendations
Experience with Microsoft Clarity
Knowledge of CRO and website optimization strategies
Hybrid working with 2x per month in Burton Upon Trent
Collaboration with Data Science, CRM, and Marketing teams
Strong career progression opportunities
Digital Analyst, Web Analytics, SQL, GA4, Google Analytics, Looker, Power BI, Microsoft Clarity, Data Visualization, CRO, Dashboarding, Reporting, Data Science, Customer Insights, Tag Debugging, Conversion Rate Optimization, Hospitality Analytics, Burton Upon Trent, Hybrid Work.