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Marketing director

Biggleswade
PMC - The Professional Monitor Company Ltd.
Marketing director
Posted: 21h ago
Offer description

Purpose of the role : We’re looking for a bold, strategic marketing leader who knows how to build a brand that resonates deeply with audiences. As our Marketing Director, you’ll take the lead on all marketing initiatives and play a pivotal role in shaping and amplifying our presence in both the professional and consumer audio markets. Your mission: position our products at the forefront of innovation, sound quality, and design. This role is about more than just campaigns and KPIs—it’s about making an impact. You'll guide a talented team, collaborate cross-functionally, and bring big ideas to life. With your mix of strategic thinking and hands-on execution you’ll elevate our brand, engage our community, and push the boundaries of what marketing in the audio industry can be. If you’re a creative thinker, a natural problem-solver, and passionate about building marketing that’s authentic, inspiring, and unforgettable—we want to hear from you. Responsibilities: Strategy Creation & communicating separate marketing plans for: a) PMC Distribution UK Home Audio (PMCD), Studio, Ci sectors b) PMC Export UK Home Audio (PMCM), Studio, Ci sectors Development and implementation of the Brand strategy Building brand awareness and positioning Planning, directing, and coordinating marketing efforts. Researching demand for products and services Undertake continuous analysis of competitors, market, and consumer trends. (Short & long term) Work with sales dept. to develop pricing strategies to maximize profits and market share while balancing customer satisfaction Management & Leadership Production and reporting of annual budgets for PMCD & PMCM with the understanding of finance, including expenditures, R&D costs, return-on-investment, and profit-loss projections Creation of concise performance reports for CEO/Board Create and maintain reports of Marketing dept. KPI’s Guiding the day-to-day activities of the marketing team Completes marketing department operational requirements by scheduling and assigning employees and following up on work results Maintains marketing staff by recruiting, directing, and training employees Maintains professional and technical knowledge by reviewing professional publications, workshops and participate in professional bodies/societies. i.e. CEDIA, Clarity, AES, High-End relevant parties Campaigns Coordinating marketing projects from start to finish Developing promotions with Sales dept Identifying potential customers Managing advertising campaigns Supporting sales and lead generation efforts Digital Marketing Manage digital initiatives including SEO/SEM, email marketing, paid advertising, influencer partnerships, and social media campaigns to drive audience growth and engagement Overseeing social media marketing strategy and content marketing Website management Trade Shows & Events Develop and execute a strategic annual events roadmap focused on major audio industry events (e.g., NAMM, High-End, ISE etc.) Identify high-impact trade shows, audio conventions, and partner events that align with brand positioning and business goals Own the end-to-end planning of each event, including budgeting, booth design, product demos, scheduling, staffing, and logistics Drive pre- and post-event marketing campaigns to maximize engagement, booth traffic, and lead generation. Capture and analyse event KPIs such as attendee engagement, demo participation, press coverage, and ROI, using insights to optimize future efforts Ensure innovative and differentiated brand presence on the show floor Requirements Degree in business, marketing, communications, or related 5 years of Experience in marketing with at least 2 years in a team leading role Strong understanding of digital marketing, including tools and platforms (SEO, social media, email platforms) Proven track record of success in senior marketing roles; managing marketing campaigns from concept to execution Analytical mindset with proficiency in marketing analytics tools (CRM, google analytics, hubspot etc) Confident, driven, and dynamic leader Effective time management skills and the ability to multitask Entrepreneurial mindset with the ability to spot original branding opportunities. Strong copywriting skills Attention to detail. (Not perfectionist!) Professional and proactive work ethic Exceptional leadership, communication, and project management skills Experience of the professional audio & consumer realms (preferred)

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