Job Title Marketing Manager
Location - Colwyn Bay
Hours of Work 35 hours per week
Line Manager - Commercial Director
Our client is seeking an experienced Marketing Manager to play a vital part inspiring more guests to visit their establishment. This is a new and exciting role, leading the development of a marketing and fundraising department. Initially, you will be both a strategist and hands-on deliverer: creating and running campaigns, managing their digital channels, and shaping their fundraising approach. Over time, you will build and lead a small team (including a part-time fundraiser) to grow revenue.
What You'll Do: Management, Planning, Insights, and Reporting
Establish and lead a new marketing and fundraising function
Develop and deliver the annual marketing and fundraising plan to grow guest numbers, increase revenue
Apply data and insights to track performance, improve ROI, and maximise the impact of all marketing and fundraising activities
Provide monthly and quarterly performance reports for the leadership team and Board Marketing
Deliver creative campaigns across digital and print to increase visits and income
Plan and deliver engaging onsite events with colleagues to drive awareness, footfall, and donations
Manage digital channels - website, SEO, social media, email, and paid ads - producing and scheduling content directly
Create engaging materials (maps, guides, signage, video, imagery) that connect guests.
Collaborate with Guest Services teams to promote events
Act as brand guardian, ensuring consistent tone and identity
Build strong PR, tourism, and community partnerships to expand reach and attract new audiences
Manage marketing budgets and external suppliers (digital, PR, print). Marketing and Fundraising Manager September 2025 - Final Fundraising
Oversee and support grant applications, corporate partnerships and giving campaigns, with delivery support from a part-time fundraiser
Ensure effective supporter stewardship and communications (thank-yous, newsletters, updates)
Develop everyday giving opportunities (e.g. contactless donations, checkout prompts) and maximise Gift Aid participation
Contribute to the growth of longer-term opportunities such as legacies and major donors. Guest Experience and Compliance
Support excellent guest service across all marketing and fundraising activity
Advise on escalated guest complaints where appropriate
Deliver all activities within budgets, ethical fundraising codes and policies (H&S, Security, Finance, People, GDPR and Volunteering)
A willingness to work occasional evenings or weekends (to attend network meetings or deliver fundraising events), and to cover Weekend Duty Management duties on a management rota when required.
What You'll Bring: Qualifications
Marketing or business-related degree or equivalent experience
Professional qualification in marketing (CIM) - desirable
Full UK driving licence Skills
Ability to plan and deliver creative marketing campaigns to successfully deliver revenue targets and conservation messages
Skilled with digital tools: CMS, SEO, social media, email, and advertising platforms
Strong copywriting and editing across digital and print channels
Confident with budgets, data, and reporting to evidence results
Highly organised, deadline-driven, and able to manage multiple projects
Experienced in managing suppliers (inc PR, printers, distributors)
Strong relationship-building with guests, supporters, colleagues, volunteers, and partners Knowledge
Marketing campaigns, content and audience engagement
Key metrics - CTR, CPC, CPA, ROAS
Fundraising essentials - grants, giving, legacies and corporates
GDPR, ethical fundraising, and brand management
Local tourism networks and partnerships Experience
Proven track record in marketing or fundraising to deliver revenue growth
Experience securing income through grants, corporate partnerships and individual giving campaigns
Experience of creating engaging content for print and digital channels
Background in managing budgets and working with agencies/suppliers
Experience leading a small team
Flexibility to work some unsocial hours to deliver fundraising activities
Evidence of working collaboratively across teams or departments
Enthusiasm for inspiring guest support Key behaviours (competencies) for the role
Leading and deciding
Creating and conceptualising
Analysing and Interpreting