Sales Director (Tech-Enabled Workforce Solutions)
Location: UK-based (Glasgow preferred, hybrid possible)
Reports to: Managing Director
Salary: £75-85k + Bonus
About Rotagap
Rotagap helps healthcare organisations fill gaps in their rota more efficiently by maximising internal fill and managing agency supply - as a neutral vendor in one unified platform. As demand for workforce optimisation continues to grow across health and social care, we’re scaling rapidly and entering a new commercial phase focused on expansion, revenue growth, and building a high-performance sales engine
That’s where you come in.
The Opportunity
We’re hiring a hands-on, driven Sales Director to take full ownership of our commercial growth strategy while remaining actively involved in generating and closing new business. This is a pivotal leadership role were your ideas and energy will directly influence the company’s success and long-term market position.
You’ll shape our go-to-market direction, lead high-value sales activity, and build the structures and processes needed for sustainable commercial growth while leading from the front.
This is not a “strategy-only” role - it’s ideal for a sales leader who enjoys being in the market, winning business personally, and building repeatable sales momentum.
Key Responsibilities
1. Sales Leadership & Execution
* Take ownership of new business generation across target sectors and accounts.
* Personally lead outbound outreach, discovery calls, demos, proposals, and negotiations.
* Build and manage a high-quality, qualified pipeline using a data-driven approach.
* Deliver against quarterly and annual revenue targets.
* Develop and implement a structured sales process, including CRM discipline, forecasting, and performance tracking.
2. Market Development & Go-to-Market
* Identify and prioritise target markets and customer segments based on demand, readiness, and ROI potential.
* Build trusted relationships with decision-makers - from operational leaders to senior executives.
* Position the company’s value proposition clearly around efficiency, compliance, and workforce optimisation.
* Gather market and customer feedback to shape pricing, packaging, and product enhancements.
3. Partnership & Collaboration
* Collaborate closely with the MD and Product/Tech teams to ensure customer needs are reflected in roadmap priorities.
* Partner with marketing to strengthen demand generation, content, and event strategy.
* Work with Customer Success to ensure smooth handover and strong retention post-sale.
4. Sales Structure & Team Development
* Over time, help define the future sales team structure and recruitment priorities.
* Coach and mentor junior team members or internal sellers to improve conversion and consistency.
* Introduce best practices around pipeline management, objection handling, and value-based selling.
5. Performance & Reporting
* Maintain clear weekly, monthly, and quarterly reporting on pipeline, forecast, and wins.
* Build a metrics-driven rhythm - focused on both activity and outcomes.
* Review performance regularly with leadership and recommend improvements to process, pricing, or proposition.
Person Specification
Must-Have Experience & Skills
* Proven track record of selling SaaS, technology-enabled, or workforce management solutions (ideally within healthcare and/or social care).
* Comfortable personally generating, nurturing, and closing mid- to enterprise-level deals.
* Experience working in or alongside recruitment, staffing, or workforce management environments.
* Skilled in value-based selling - able to communicate ROI, efficiency gains, and compliance benefits.
* Entrepreneurial, energetic, and highly self-motivated; thrives in fast-moving, growing businesses.
* Data-driven and structured - familiar with CRM usage, pipeline forecasting, and reporting.
* Excellent communicator - credible with both operational and C-suite buyers.
Desirable Experience & Skills
* Experience introducing a new product or SaaS platform to market.
* Exposure to vendor-neutral, rostering, or training/compliance management solutions – with a focus on healthcare.
* Experience building or leading small sales teams.
* Understanding of public sector procurement or frameworks (NHS, local authorities, etc.).
* Track record of exceeding six-figure personal or team revenue targets.
The Ideal Candidate
You’re a natural hunter with the commercial sharpness of a dealmaker and the discipline of a builder. You love winning business, but you’re equally motivated by creating the systems and rhythms that make sales repeatable.
You combine energy, credibility, and practical intelligence - able to open doors, close deals, and shape a commercial function that scales. You’ll thrive in a setting where success is visible, fast-paced, and rewarded.