Marketing Campaign Specialist (15 Months FTC) The Opportunity: Marketing Campaign Specialist (15 Months FTC) Our client are seeking a highly motivated and experienced Marketing Campaign Specialist to join their team on a fixed term basis. The successful candidate will be responsible for delivering campaigns across the entire marketing mix and will have a passion for marketing, as well as an understanding of how data segmentation can influence a business’ growth strategy. You will integrate into a defined portfolio supporting all marketing activities to customers and suppliers with the sourcing teams, creating collateral and digital content to support customer journeys, conducting market research to influence strategy. Who are they? Based in Edgbaston, Birmingham, they offer solutions to manage spend effectively and improve performance, working with both public and private healthcare and non-healthcare providers to optimise the use of products and services to identify cost saving opportunities and best value. DUTIES (included, but not limited to): Develop and execute innovative marketing campaigns across various channels, including digital, social media, email, and events Collaborate with the marketing team and business stakeholders to drive the delivery of campaigns that create an emotional connection and drive behaviour change Utilise data segmentation to inform campaign strategies and target specific segments of the market Monitor and analyse campaign performance, providing recommendations for optimisation and improvement Stay up-to-date on market trends and best practices to ensure campaigns are relevant and effective KNOWLEDGE, SKILLS & ABILITIES Degree in Marketing, Communications or a related field Researching and creation of content marketing in complex subject areas 3 years of experience in marketing campaign management Strong understanding of data segmentation and how it can influence business growth strategies Proven track record of developing and executing successful marketing campaigns Excellent communication and collaboration skills Strong analytical and problem-solving abilities They offer core benefits such as: Pension 25 days annual leave Bank Holidays Hybrid working (2-3 days from home a week) Me Time - block up to two hours per month in your dairy as HTE Me Time to undertake activities that support your wellbeing Volunteering Leave Employees can access the following voluntary benefits and more, which are available at set times during the year: Cycle Scheme Private healthcare Gymflex Technology at home Private GP consultations Purchase up to 10 days annual leave Electric Vehicle Leasing Scheme They are an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. If you are a self-motivated and results-driven marketing professional, they encourage you to apply for this exciting opportunity. REF-226 736