Job Description We are a long-established, privately owned manufacturing organisation located in the North West. The business specialises in a wide range of industrial packaging products. The Role As Sales Manager, you will work closely with senior leadership to oversee all commercial activities across multiple divisions. This is a key position combining account management, business development, and strategic sales planning. You’ll be responsible for maintaining and developing relationships with key customers, managing tenders, preparing quotations, resolving issues, and leading negotiations. The role requires strong collaboration with internal teams to ensure lead times, product quality, and profitability targets are consistently achieved. The position offers a blend of office-based work with flexibility for customer visits and some home working. You’ll have the autonomy to make decisions, influence production and sales processes, and directly shape how we serve our customers. We’re seeking someone with an entrepreneurial mindset who can bring fresh ideas and commercial insight to support our ambitious growth strategy and expansion into new markets. Key Responsibilities Manage and grow key customer relationships across all business units Lead tender processes, pricing strategies, and contract negotiations Oversee customer service and complaint resolution to maintain satisfaction Collaborate with operations and sales administration to optimise lead times and margins Analyse performance data, including quote-to-sale conversion and profitability Contribute to strategic planning and market development Skills & Experience Proven background in sales within the packaging or related manufacturing sectors Experience managing large or blue-chip accounts Strong commercial acumen with a track record of driving growth and profitability Excellent communication, negotiation, and people management skills Confident working with CRM systems and Microsoft Office tools Analytical mindset with attention to pricing and margin control Full UK driving licence