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Head of Promotions - Music Festivals, hemel hempstead
Client: The Fix Creative Ltd
Location: hemel hempstead, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 2
Posted: 06.06.2025
Expiry Date: 21.07.2025
Job Description:
Head of Promotions - Music Festivals
Please only apply if you have large scale music festivals experience and have been in such roles for around 10 years.
Applications without this experience will not be considered.
About the job
Our client is a next-generation live entertainment company rooted in African culture and global storytelling, known for culturally defining events including their flagship music festival showcasing African and urban music genres such as Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival celebrates diversity through music, food, fashion, and art, and attracts a large European audience annually.
They aim to build experiences that move people emotionally, physically, and globally, and are assembling a world-class team to shape the future of live festivals, content, and branded culture.
They are seeking a Head of Promotions to oversee their event portfolio’s strategic and financial success, ensuring profitability, cultural relevance, and demand.
The Role: Head of Promotions
The Head of Promotions will oversee a diverse portfolio of ticketed events, leading a team of promoters to drive revenue, audience growth, and brand positioning. This leadership role requires expertise in event curation, ticketing, pricing, sponsorship, and multi-market expansion.
Experience:
* 10+ years in live event promotions, talent booking, or ticketing strategy, with proven profit scaling.
* Experience managing multi-city or international event portfolios.
* Ability to lead data-driven ticketing and pricing strategies.
* Strong industry relationships with talent agencies, ticketing platforms, and brand partners.
* Leadership experience managing high-performing teams across locations.
* Financial acumen including P&L management and revenue optimization.
* Experience with major promoters like Live Nation, AEG, or leading independents.
* Understanding of sponsorship integration and brand activations.
* Experience expanding event brands into new markets or launching festivals.
* Knowledge of global music trends and emerging audience behaviors.
Success in this role means:
* Maximizing profitability through strategic forecasting, pricing, and data tactics.
* Driving market expansion, talent strategy, and audience growth.
* Leading and developing a high-performing team.
* Aligning events with the company's growth strategy, mission, and values.
Key Responsibilities
* Own the strategic vision for the event portfolio, ensuring financial and creative optimization.
* Develop and execute multi-year expansion strategies.
* Work with artist booking to secure aligned talent.
* Ensure a balanced event calendar across seasons, locations, and demographics.
2. Ticketing & Pricing Strategy
* Lead dynamic pricing models, including tiered tickets, VIPs, and loyalty programs.
* Own P&L responsibility, managing budgets and revenue targets.
* Collaborate with ticketing partners to optimize sales channels.
* Use sales data and trends for data-backed pricing adjustments.
3. Commercial & Sponsorship Integration
* Work with brand and sponsorship teams for seamless activation integration.
* Secure long-term partnerships, adding value beyond ticket sales.
* Develop marketing strategies aligning ticketing and sponsorship goals.
4. Market Positioning & Industry Leadership
* Represent the company at industry events and panels.
* Maintain understanding of consumer behavior, trends, and competition.
* Balance strategic vision with day-to-day execution.
* Use insights and analytics for decision-making.
* Negotiate with talent, venues, and partners effectively.
* Plan for market expansion and growth.
* Manage risks and navigate challenges in ticket sales and event execution.
* Collaborate across teams for top-tier event delivery.
What We Offer
The company values creating extraordinary experiences. Benefits include:
* Competitive salary (£80,000) & bonus based on performance.
* Health & wellness benefits, including private health and dental.
* Flexible hybrid work options around major events.
* Leadership development, coaching, networking, and growth opportunities.
* Enhanced parental leave and PTO benefits.
Why Join?
This role offers a chance to shape the future of live music and entertainment. If you are strategic, data-driven, and thrive in high-energy environments, we want to hear from you.
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