Job Description
Paid Media Manager (Entertainment)
London (Hybrid – 2 days per week in-office)
Salary up to £50K
About the Role
We’re looking for a Paid Media Manager to plan, execute, and optimise paid media campaigns for entertainment brands, including film, TV, streaming, live events, and cultural brands. You’ll play a hands-on role in delivering high-impact, audience-led campaigns that drive awareness, engagement, and ticket or subscriber conversion.
This role suits someone who understands both performance marketing and brand storytelling, and who thrives in a fast-paced, culturally driven agency environment.
Key Responsibilities
Paid Media Strategy & Activation
* Plan, launch, and manage paid media campaigns across paid social, paid search, display, video, and programmatic
* Build channel strategies aligned to campaign objectives such as awareness, reach, engagement, ticket sales, or subscriptions
* Translate audience insights and cultural moments into effective paid media plans
* Manage full campaign lifecycles, from briefing and setup to optimisation and reporting
Performance & Optimisation
* Optimise campaigns in-flight to maximise performance against agreed KPIs (CPM, CPC, CPA, reach, frequency, conversions)
* Manage budgets, pacing, and forecasting across multiple campaigns and release timelines
* Analyse performance data to deliver actionable insights and post-campaign learnings
* Test formats, creatives, audiences, and messaging to continuously improve results
Creative & Client Collaboration
* Work closely with creative teams to brief, feedback, and optimise campaign assets
* Ensure media plans support creative ideas and amplify storytelling
* Act as a key paid media contact for clients, contributing to planning sessions, status calls, and performance reviews
* Support Account Directors with client communications and campaign recommendations
Agency & Growth Contribution
* Support new business pitches, media planning, and audience research
* Contribute to paid media best practices, tools, and ways of working
* Stay up to date with platform updates, ad formats, and entertainment industry trends
Skills & Experience
Required
* 3 + years of paid media experience, ideally within an agency environment
* Hands-on experience across paid social (Meta, TikTok, YouTube) and paid search; programmatic experience is a plus
* Strong understanding of upper- and mid-funnel media metrics and optimisation approaches
* Experience managing fast-paced, time-bound campaigns (e.g. launches, premieres, events)
* Strong analytical skills and confidence working with performance and brand metrics
* Excellent communication and collaboration skills