Job Role: Senior CRM Executive
Reporting to: Head of CRM
Location: Head Office, White City Place, West London
Contract Type: Full Time, 37.5 hours per week
About Us:
ME+EM is one of the UK’s fastest-growing luxury fashion brands. As a direct-to-consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.
At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.
Our office and stores are always busy and fast paced, but we work just as hard to make sure it’s fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming and ensure that everyone’s hard work is
About The Role:
ME+EM is looking for a Senior CRM Executive with experience managing sophisticated omnichannel lifecycle programs, in addition to experience supporting the launch of new CRM channels. This is an analytical role in a fast-paced environment, so we’re looking for someone who is inquisitive, meticulous and a problem solver. The successful candidate will report to the Head of CRM, working closely with the rest of the marketing team as well as the brand and creative teams.
Responsibilities:
* Develop and manage omnichannel customer lifecycle campaigns (reactivation, birthday, anniversary, etc.).
* Oversee and evolve the direct mail program with creative testing strategies.
* Implement new trigger-based campaigns and integrate a new clienteling tool with our CDP.
* Launch and manage SMS as a CRM channel, enhancing customer touchpoints.
* Support the integration of e-receipts to optimize customer engagement.
* Design a best-in-class rewards program using a ‘test and learn’ approach.
* Collaborate with CRM partners and support the Head of CRM with partner management.
* Analyse channel performance, optimize campaigns, and drive insights through reporting dashboards.
Skills:
* 3+ years of experience in CRM, preferably in fashion/retail.
* Strong analytical skills with proficiency in Excel.
* Experience managing multiple agency and channel partnerships.
* Proven success in building complex lifecycle programs and running SMS campaigns.
* Hands-on experience with ESPs and CDPs (e.g., Ometria).
* Customer-focused, commercially driven, and eager to innovate.
Employee Benefits:
* 33 days annual leave for full time employees (25 days holiday + 8 bank holidays)
* A day off to celebrate your birthday.
* Pension Scheme
* Group Life Insurance
* Employee Assistance Programme (EAP)
* Length of Service Award
* Refer a Friend Scheme
* Staff uniform for retail employees
* Generous Staff and Friends and Family Discount
* Annual Volunteer Day
* Cycle to Work Scheme
* Tech Scheme
* Eye Care Vouchers
* Real Living Wage Employer
* Employee led committees
* Social events and biannual parties
* Enhanced maternity and paternity package after 2 years of service.
ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities’ employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for opportunities within our company.
Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.