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Search engine optimization (seo) specialist

London
We Make Change
Seo specialist
Posted: 16 June
Offer description

Location: Remote | Time Commitment: 7-9 or more hours/weekReports to: Project Manager & Founder | Duration: 3–6 months

About the Program

We’re a health initiative delivering holistic, culturally relevant treatment options for Indian women with PCOS. Our digital presence is essential to reach the right audience—women searching for trustworthy, lifestyle-based PCOS solutions. We’re looking for an SEO-savvy volunteer to help drive organic traffic and grow our reach.

Role Overview

As a Volunteer SEO Specialist, you'll help optimise our website and content strategy to attract Indian women struggling with PCOS. You'll perform keyword research, improve on-page SEO, collaborate with the content team, and monitor performance to drive sustainable traffic growth.

Key Responsibilities

Keyword Research & Strategy

* Identify high-volume, low-competition keywords relevant to PCOS treatment in India
* Build topic clusters and content outlines for blog, social, and app-related pages

On-Page SEO

* Optimize titles, meta descriptions, headings, alt text, and internal links
* Provide SEO guidance on new pages, blogs, or educational content
* Collaborate with content writers to ensure best practices are applied

Technical SEO (Basic Level)

* Audit site structure, page speed, mobile performance, and crawlability
* Flag issues and recommend fixes to our development volunteers

Off-Page SEO & Authority Building

* Recommend backlink opportunities or partnerships (forums, blogs, health platforms)
* Suggest strategies for growing domain authority in a nonprofit context

Performance Tracking & Reporting

* Monitor traffic, rankings, and click-through rates using Google Search Console and Analytics
* Report progress monthly with data insights and recommendations

Ideal Skills and Experience

* Experience with SEO tools (e.g., Google Search Console, Ahrefs, Ubersuggest, SEMrush)
* You'll have access to RankMath premium for optimisation
* Understanding of on-page, technical, and off-page SEO best practices
* Familiarity with content management systems (e.g., WordPress)
* Strong analytical and communication skills
* Bonus: Experience targeting Indian digital audiences or working with wellness/healthcare content

What You’ll Gain

* Data-driven results and progress reports you can showcase
* A letter of recommendation and LinkedIn endorsement upon successful completion
* The satisfaction of helping Indian women discover a credible, holistic PCOS care solution

Weekly Time Commitment

7-9 hours per week

Duration of Volunteer Role (remote)

3-5 months


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