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Senior consumer marketing insights (cmi) lead europe (m/f/d)

Whitehall
Mars Recruitment
Marketing
€60,000 a year
Posted: 22h ago
Offer description

Overview

The job holder will consult & advise the European Food & Nutrition Management Team (EFNLT) to make data-driven decisions that accelerate business performance. Acting as a strategic partner to Marketing, SDL, R&D, S&F, and agency teams, this role translates insights from primary and secondary research into clear, actionable strategies.


Responsibilities

* Shape and lead the European insight agenda by identifying critical ad hoc research, continuous data needs, and regional growth projects.
* Proactively identify and drive relevant global growth initiatives across Europe.
* Collaborate with global and regional CMI teams to optimize budgets and focus on high-impact priorities.
* Drive & embed growth process as a continuous cycle across the business.


Data & Analytics

* Manage partnership with Nielsen -optimizing data investments and ensuring business buys optimal data set.
* Deliver integrated European reporting for senior forums (e.g., GFNLT) with CMI commentary & provocations & providing a holistic story across consumer, brand, category, customer.
* Oversee continuation of data lake integration and adoption of self-reporting across Europe.


Insight into Action

* Translate business unit's consumer and category insights into market-winning opportunities in pricing, promotions, and activation.
* Deliver customer-ready insights to support category management and joint growth with retail partners.
* Lead consumer-centric innovation design and collaborate on delivery of strategic priorities.
* Foster consumer closeness across the UK, France, and Germany-ensuring consumer remains at the heart of every decision.


Qualifications

* Degree in Market Research, Business, Marketing, Communication, or a related field - or equivalent professional experience.
* Several years of proven expertise in Consumer Marketing Insights, with deep understanding of both quantitative and qualitative research methodologies.
* Skilled in leveraging syndicated data, conducting deep-dive analyses, and translating complex findings into clear, actionable insights.
* Experience across strategic insight planning, brand research, human and cultural insights, innovation, and market or channel development research.
* Proven track record in leading insight initiatives at local or regional level, influencing senior stakeholders and driving strategic business impact.
* Curious, entrepreneurial, and collaborative - experience in dynamic environments such as start-ups or cross-functional areas (e.g. Marketing, R&D, S&F) is a plus.
* Fluent in English; additional European languages will be of advantage.


Additional Information

* Work with diverse and talented Associates, all guided by the Five Principles.
* Join a purpose driven company, where we're striving to build today the world we want tomorrow.
* Best-in-class learning and development support from day one, including access to our in-house Mars University.
* An industry competitive salary and benefits package, including company bonus.
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