Overview In this role as Retail Media Manager you will lead the development & execution of branded campaigns instore, onsite and offsite and the holistic online shopper experience driving visibility of Pepsico products across our grocery retailers. Your role will help to shape the way that PepsiCo products are marketed across these retail channels in the UK, managing strategy and execution across all brands. You will champion digital transformation within the omnichannel marketing team by embedding data driven, connected planning across online, offsite, and physical touchpoints. Successful performance in the role is measured by a combination of sales growth, ROAS, Customer acquisition, audience reach and budget optimisation. Responsibilities Develop retail media strategy which aligns with customer priorities to drive growth and meet revenue and share targets. Lead the development & activation of marketing plans, maintaining/improving overall marketing performance and efficiency (Key KPIs being ROAS/NR/CVR/CTR). Own the activation calendar, leveraging brand plans, channel insights and consumer moments to build engaging and shopper-centric campaigns across the path to purchase. Brief & oversee all instore and onsite display media creation, working with our in-house creative team to ensure effective prioritisation and timely delivery of assets. Budget management and optimisation to improve ROAS and key KPI metrics. Run post campaign evaluations to gain insights & learnings to optimise forward planning & share best practice with key stakeholders across sales/marketing teams. Support test & learn agenda to identify new opportunities, ensuring clear goals against key activities & knowledge share. Build strong relationships with cross functional teams internally, external customers & media agencies. Support with omnichannel marketing team workstreams. Qualifications Experience in eCommerce/Digital/Shopper Marketing. Experience in performance marketing across multiple media channels, e.g. Search. Experience in social media campaign delivery/buying. FMCG/CPG experience preferable. Strong analytical skills – able to analyse media performance and report back to stakeholders. Strong Microsoft Office skills especially Excel & Powerpoint. A creative mindset – ability to brief and approve creative digital assets. Excellent collaboration skills – this is a cross functional role within the eCommerce team and the wider sales & marketing organisations. Solid project & time management skills – ability to multi-task & manage several diverse stakeholders internally and externally. Aptitude to learn fast, to absorb and integrate new facts and methodologies into normal operating process. Effective communication skills. Strong presentation skills – comfortable presenting internally / externally to all levels. Good attention to detail and ability to spot potential problems and plan to avoid them in advance. Flexible and responsive approach. Genuine, in possession of humility, honesty and integrity. 1-2 years working within Category Management or closely related functions within FMCG. Direct experience of working within the Organised Trade channel is preferred. Credible examples of category-first or ‘triple-win’ thinking is a must. Experience of leading range reviews and landing customer proposals to grow the category. Fluency with complex data sources (e.g. Nielsen, Kantar) and space planning tools (e.g. JDA). Proficiency in Microsoft Office Suite (Excel, PowerPoint). Salary & Benefits Competitive annual salary bonus Company mobile & PC Flexible benefits package (25 days holiday with the option to buy/sell more, company pension, discounted private health care) We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.