DCT Recruitment is seeking an experienced Digital Marketing Professional to join their clients dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning. This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results. Our client requires a highly motivated, energetic candidate with the ability to thoroughly research and own the paid digital components of the role, supported by strong foundational Google expertise. Key responsibilities: • Develop and execute integrated marketing campaigns • Collaborate cross-functionally with internal stakeholders • Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment • Manage the full campaign lifecycle • Oversee campaign budgets and forecasting performance • Utilise data and analytics to inform audience segmentation, targeting strategies, and message development • Lead, coach, and mentor a Campaign Executive • Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency • Safeguard brand integrity across all marketing communications, maintaining consistency in tone • Support PR and communications activities • Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives The person: • Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment • Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes • Strong copywriting and communication skills • Highly analytical and data-driven • Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable) • Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs • Excellent project management and organisational skills, with meticulous attention to detail • Collaborative, proactive, and adaptable