* Location: Manchester
* Employment Type: Full-Time
* Reporting to: Senior Account Manager - PR & Content
* Salary: £36,500 - £40,000 per annum (depending on experience)
Job Overview
We’re looking for a Content & Social Media Manager to join our PR and Content team.
This is a content-first role with a strong focus on social. Sitting within the PR & Content team, you’ll be responsible for planning, creating and managing content that helps our clients build visibility, credibility and engagement across multiple channels.
You’ll work across a range of B2B clients, as well as supporting our own agency marketing. A key part of the role will be identifying opportunities within existing PR, thought leadership and campaign content and turning it into engaging, multi-format content that extends reach and impact.
The ideal person will be ideas-led and proactive. Someone who can take a message or insight and bring it to life across the right formats and channels, rather than defaulting to a single approach.
This is a client-facing role in a fast-paced agency environment, so you’ll need to be organised, proactive and confident working with both clients and internal teams.
Key Responsibilities
* Planning and delivering content and social media activity across a portfolio of B2B clients
* Developing content plans aligned to client objectives and campaigns
* Managing content calendars, scheduling and publishing
* Leading community management and audience engagement
* Creating content across formats, including social posts, blogs, case studies and campaign assets
* Identifying opportunities to repurpose PR, thought leadership and campaign content into new formats to maximise reach and value
* Taking a channel-agnostic approach, matching content to the most effective formats and platforms
* Supporting employee advocacy and influencer-style activity, particularly on LinkedIn
* Working closely with PR, creative and account teams, including briefing and collaborating with our creative production team
* Monitoring and reporting on content and social performance, using platform analytics and GA4 to understand what’s working and why
* Analysing performance data to make informed recommendations and continuously improve content effectiveness
* Tracking content activity against wider campaign and client objectives, helping demonstrate the impact of content on engagement, traffic and lead generation
* Supporting Lesniak Swann’s own social and content activity
Requirements
* Up to 5 years’ experience in a content, social or B2B marketing role
* Strong experience creating social-first content, particularly for LinkedIn
* Ideas-driven, with the ability to turn one concept into multiple engaging content formats
* Confident in managing social channels and content end-to-end
* Experience in content repurposing and adapting content across formats and channels
* Strong writing skills and the ability to simplify complex topics
* Experience in community management and audience engagement
* Comfortable using analytics to evaluate and improve performance
* Organised, proactive and able to manage multiple projects
* Confident working with clients and internal teams
Desirable skills
* Experience with paid social campaigns (LinkedIn/Meta)
* Exposure to SEO or website content optimisation
* Experience with employee advocacy or influencer-style programmes
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