Join Our Team: Head of Marketing at Lost Shore Surf Resort
About Us: Lost Shore is about bringing a world-first and world-beating surf resort to the outskirts of the capital. The largest inland wave pool in Europe, has arrived next to Europe’s largest indoor climbing arena, is putting Scotland on the map for all the right reasons!
But it’s the range of other activities and leisure offerings that make us so special, offering something for everyone.
Picture a surfing paradise where surfers, tourists, and locals converge—a place where adventure meets relaxation.
The Role: Head of Marketing
The role of Head of Marketing is hands-on, commercially minded and creatively confident. This is a senior leadership role, but it is not a hands-off one. The Head of Marketing will lead the marketing function while also being directly involved in execution across key areas, particularly paid media, campaign planning, content direction and performance optimisation.
The role holder will work closely with the Managing Director and Senior Leadership Team and lead a core in-house team of five:
· Marketing Manager
· Designer
· Marketing Executive
· Social Media Manager
· Social Media Executive
What you will be doing:
Strategy and Execution
· Set clear strategic marketing priorities aligned to business goals across surf, accommodation, food & beverage, retail, events and group sales.
· Personally contribute to campaign planning, execution and optimisation, particularly in performance marketing and digital channels.
· Balance longer-term brand building with short-term commercial delivery.
Paid Media & Performance Marketing
· Be hands-on with paid media activity, particularly Meta and Google platforms.
· Plan, launch, manage and optimise campaigns, working alongside the team and agencies where relevant.
· Monitor performance, budgets and ROI, and adjust quickly based on data and insight.
· Ensure marketing activity connects with our customers and clearly translates to bookings, revenue and customer behaviour.
Content, Creativity & Organisation
· Lead narrative content planning across campaigns, seasons and key moments in the calendar.
· Coordinate content production, scheduling and publishing across channels.
· Bring creative judgement and a strong sense of style to marketing output, working closely with the team and in-house designer.
· Ensure marketing is well-organised, timely and consistent, not reactive or fragmented.
Brand & Design Collaboration
· Work with the team to maintain a coherent brand look and feel across channels.
· Contribute an eye for quality, layout and presentation, particularly important in a small team.
· An understanding of surf, outdoor or experience-led culture is very helpful, but not essential. ·
Team Leadership & Collaboration
· Lead and support the marketing team day-to-day, combining clear direction with practical involvement.
· Step in where needed to move work forward, particularly at busy or critical times.
· Work closely with other departments to ensure marketing activity reflects real operational priorities.
Tools, Data & Modern Marketing
· Use analytics, dashboards and reporting to guide decisions.
· Be comfortable working with modern marketing tools, including AI where it adds value.
· Continuously improve how marketing is planned, executed and measured.
Knowledge, skills and experience
This role suits someone who enjoys being close to the work, but at a senior level.
You will likely have:
· Proven experience in a senior or lead marketing role.
· Hands-on experience running paid media campaigns (especially Meta and Google).
· Strong organisational skills and the ability to manage multiple campaigns and priorities.
· Creative judgement and confidence working with content and design.
· Experience leading or mentoring a small marketing team.
You don’t need to be:
· A designer
· A surf specialist
· An expert in every tool
But you do need to be capable, curious and comfortable executing as well as leading.
Why join the Lost Shore Team?
* A front-row seat to Europe’s largest inland surf resort.
* Sunsets over the surf (because manager's need a moment to breathe).
* A team that knows how to have fun at work but equally understands the value of hard graft.
* A chance to put your stamp on Lost Shore’s legacy.
* On top of an attractive salary you will also enjoy a competitive benefits package including 28 days paid holiday, pension and lots more!