LEAD CUSTOMER INSIGHT ANALYST
£60,000–£70,000 + 10% Bonus | Leeds (2 days/week) | Healthcare E-commerce
THE COMPANY
UK's largest online healthcare platform delivering prescriptions directly to patients' homes. Four core divisions: NHS prescription delivery, private online consultations, pet healthcare, and direct-to-consumer health products. PE-backed, forecasting 20% growth, scaling to £1bn+ turnover.
THE ROLE
Lead the customer insight function and manage a team of 4 Insight Analysts. Full ownership of customer segmentation, LTV modeling, and insight strategy across acquisition, retention, and lifecycle campaigns. Report to Head of Customer Insight. Hands-on leadership role - balance strategic ownership with getting into the data yourself.
WHAT YOU'LL DO
* Own LTV modeling and RFM analysis across the business
* Build customer segmentation frameworks for acquisition and retention programs
* Work with social listening tools and voice of customer data
* Design and analyze A/B tests to optimize campaigns
* Partner with Data Science on predictive models (churn, propensity, scoring)
* Present insights to CMO, CRM Director, and Finance teams
* Manage team of 4 analysts - set direction, develop talent, show what great looks like
KEY PROJECTS
* Azure to Microsoft Fabric migration (starts January)
* Tableau to Power BI migration
* LTV model rollout across organization
* RFM integration into CRM workflows
* Smart Reminders campaign measurement (prescription refills)
WHAT YOU NEED
Essential:
* Strong SQL (querying large datasets, complex joins, optimization)
* Customer segmentation, LTV modeling, or RFM analysis experience
* Understanding of predictive models (churn, propensity, scoring)
* Power BI or Tableau for dashboards
* Team leadership or mentorship experience
* Confident C-suite communicator with energy and presence
Highly Desirable:
* Subscription business or repeat purchase experience
* E-commerce or direct-to-consumer analytics
* Marketing analytics background
* Python or R for data analysis
TECH STACK
SQL (essential) | Power BI (migrating from Tableau) | Azure/Microsoft Fabric | Python (nice to have) | Social listening tools
WHAT'S ON OFFER
* £60K-£70K base + 10% bonus
* Leeds hybrid (2 days/week, near M1)
* Greenfield opportunity to build insight function
* Team will grow significantly if successful
* High visibility with senior leadership
* Mission-driven: helping patients access healthcare
INTERVIEW PROCESS
* 1-hour with Head of Customer Insight (motivations, fit)
* Technical task: dataset + brief, create insight output in Power BI, present findings (~90 mins, preferably F2F Leeds)
* Final interview (senior leadership, offer)
Timeline: 2-3 weeks
HOW TO APPLY
Send CV to Mohammed Buhariwala at Harnham
Keywords: Customer Insight, LTV, RFM, Segmentation, SQL, Power BI, Healthcare, E-commerce, Leeds