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Marketing campaign manager b2b

West Bromwich
Experis It
Marketing campaign manager
Posted: 8 June
Offer description

12 months Contract Inside IR35

We’re looking for a Marketing Campaigns Manager to take ownership of B2B email‑led marketing campaigns within a global, multi‑channel environment.

This role sits at the heart of a growing marketing function and will focus on planning, delivering, and optimising high‑impact email and digital campaigns that drive engagement, nurture leads, and support commercial growth across complex B2B audiences.

You’ll combine campaign strategy with hands‑on execution, working closely with internal teams and external partners to deliver measurable results.

Responsibilities

* Own the end‑to‑end delivery of B2B email marketing campaigns, from planning through to execution and optimisation
* Build and manage automated email journeys, nurture campaigns, and lifecycle communications
* Create and optimise campaign assets including emails, landing pages, forms and CTAs
* Use audience segmentation and targeting to deliver highly personalised, data‑driven campaigns
* Monitor performance and continuously improve campaigns using analytics, reporting, and A/B testing
* Work across digital channels (email, web, social, paid) to deliver integrated campaign activity
* Collaborate with internal stakeholders and external agencies to ensure alignment and quality delivery
* Manage multiple campaigns simultaneously, ensuring timely delivery and strong governance (QA, tracking, data accuracy)

What you will need:

* Proven experience delivering B2B marketing campaigns, with a strong focus on email marketing
* Hands‑on experience with marketing automation platforms (HubSpot preferred)
* Strong understanding of:
* Customer journeys and lifecycle marketing
* Segmentation and targeting
* Experience building and optimising:
* Landing pages
* Data‑driven mindset with experience using campaign analytics to improve performance
* Strong copywriting skills, able to create clear, engaging B2B campaign messaging
* Experience working in complex or multi‑stakeholder environments
* Highly organised, with the ability to manage multiple campaigns and deadlines
* Hybrid: 2 days per week onsite in Somerset


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