Barchester is an industry-leading care provider that is looking to recruit a Customer Relationship Manager to join their prestigious care home team. This role involves managing enquiries, developing the digital profile of the home, and networking with the local community to drive sales and increase occupancy.
Main duties of the job
The Customer Relationship Manager will be responsible for handling enquiries, improving conversion rates, and achieving occupancy targets. They will need to have excellent communication skills, be self-motivated and target-driven, and have experience in sales and marketing, preferably in the healthcare industry. The role also involves representing Barchester and the care home in a friendly and professional manner, talking to potential residents, engaging with residents and relatives, and actively generating leads and identifying local marketing opportunities.
About us
Barchester Healthcare is a leading provider of high-quality care homes in the UK. They have a clear focus on providing exceptional care to their residents and are dedicated to ensuring that their team members are respected and their contributions are valued. Barchester offers a supportive and empowering environment with opportunities for career development.
Job responsibilities
Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.
REWARDS PACKAGE:
* Attritive salary, alongside a competitive commission structure
* Access to a range of retail and leisure discounts
* Access to a range of wellbeing support and Best Doctors Service
* Opportunity to develop within a hugely supportive team
RESPONSIBILITIES:
* Managing enquiries to improve the conversion rates and achieve occupancy targets
* Excellent communication skills.
* Networking within the local community to raise the profile of the home and generate enquiries
* Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
* Identifying opportunities to improve sales and marketing performance
NEED TO HAVE:
* Have proven sales and marketing experience preferably in healthcare but not essential
* Have the ability to analyse data on Salesforce or similar CRM application
* Be self-motivated and target driven
* Have interpersonal and professional qualities
* Confident user of Microsoft Office (Excel/Powerpoint)
* Full UK driving licence
NEED TO DO:
* Represent Barchester and our state of the art home in a friendly and professional manner.
* Responsible for all sales activity for the home.
* Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
* Engage with residents and relatives to understand their experience and requirements.
* Respond to sales enquiries.
* Actively generate leads and identify local marketing opportunities.
* Maintain a contacts database.
Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications
* The ideal candidate should have proven sales and marketing experience, the ability to analyze data using Salesforce or a similar CRM application, and be a confident user of Microsoft Office. They should also have a full UK driving license.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Depending on experienceSalary expectations will be discussed at interview stage.
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