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Crm manager

London
111SKIN
Crm manager
€100,000 - €125,000 a year
Posted: 16 June
Offer description

This range is provided by 111SKIN. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.


Base pay range

Direct message the job poster from 111SKIN

Founded in 2012 by world-renowned plastic and reconstructive surgeon Dr Yannis Alexandrides, 111SKIN is a global skincare brand that bridges the gap between plastic surgery and glamour. Beloved by A-listers, high-profile makeup artists, and skincare connoisseurs, 111SKIN is also highly regarded by some of the most reputable editors and industry bodies.

About the Role

A customer centric and data-driven CRM Manager to lead the channel, as part of the wider Ecommerce team.

Responsibilities

* Lead the CRM strategy and own the channel roadmap, identifying short- and long-term opportunities to drive growth, retention, and customer engagement.
* Deliver against monthly revenue and retention targets by driving performance across CRM KPIs.
* Oversee execution of BAU, campaign, and automated lifecycle communications across Email and SMS (Klaviyo and Yotpo), ensuring alignment with the global marketing calendar.
* Lead segmentation strategy and personalisation efforts, using customer data to deliver relevant, impactful messaging that supports brand loyalty and conversion.
* Project manage and lead the evolution of our loyalty program (Loyalty Lion), ensuring cross-functional alignment and delivering an exceptional experience to our most engaged customers.
* Oversee customer lifecycle campaigns in collaboration with our CRM agency partner — including acquisition, onboarding, retention, win-back, and upsell journeys.
* Analyse campaign performance, customer behaviour, and sales data, using insights to optimise content, targeting, and channel performance.
* Own the relationship with key CRM tech platforms, ensuring strategic alignment and maximising platform capabilities.
* Support omnichannel cohesion by working closely with Paid Media, Customer Experience, and Content teams to align messaging and targeting across digital touchpoints.
* Collaborate with our Website Merchandising Manager on CRM focussed projects including subscriptions, post-purchase journeys, and review generation (e.g. Website reviews, Trustpilot).
* Act as the CRM lead for internal and external stakeholders, representing customer insight in cross-functional meetings and business decisions.
* Ensure strong communication with an external Customer Service partner; helping to streamline the communications between them and key stakeholders within the business to ensure that we are providing best in class customer service.
* Champion CRM innovation, staying up-to-date on industry trends, tools, and technologies to keep our CRM strategy ahead of the curve.

Qualifications

* Considerable experience in a similar role, preferably for a DTC brand.
* Strong analytical skills with extensive experience in Google Analytics, MS Excel, Klaviyo, and Yotpo reporting, including CRM-specific KPI analysis.
* Expertise in Shopify, Klaviyo, and Yotpo is essential, while experience with Loyalty Lion or similar loyalty platforms is a plus.
* Highly proficient in campaign setup, email communications, customer journey mapping, and dynamic functionality.
* Strong attention to detail.
* Proven project management abilities.
* Excellent problem-solving skills.
* Enthusiastic self-starter with a hunger to learn.
* Strong planning and organisational skills.

Pay range and compensation package

3 free 111SKIN products per month, 85% employee discount on additional 111SKIN products, 1 complimentary 111CRYO/Heat session per week.

Equal Opportunity Statement

Everything we do at 111SKIN is to help people. From giving clients the confidence to go makeup-free, to giving back to the community and preserving the environment. It’s part of 111SKIN’s DNA. It’s who we are.

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Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Industries

Health and Human Services

Referrals increase your chances of interviewing at 111SKIN by 2x

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