The Role
Lead the strategy and implementation for revenue management for London Stansted Airport car parks, a critical commercial engine within CAVU's UK portfolio, and act as the strategic owner of pricing across all STN parking products, pre-book and turn-up.
Accountable for the creation and execution of optimal pricing strategies that achieve and exceed business plan, the Head of Trading Car Parks, STN sets the strategic pricing direction, leads the translation of demand, capacity, competitor and channel signals into timely and disciplined pricing decisions, and is the single point of accountability for STN car parks revenue performance.
The role represents STN car parks at the CAVU Trade SLT, leads the commercial narrative on STN performance to CAVU SLT and STN Airport Commercial and Finance Directors, and leads a small revenue management team (one Revenue Manager plus shared analyst resource) while partnering closely with the wider CAVU Commerce function, who own channel, marketing and distribution to ensure the successful delivery of business plan expectations
Key responsibilities
Strategic Pricing Leadership: Own and lead the pricing strategy for Stansted's car parking products, ensuring pricing, discounts and seasonal approaches maximise revenue, yield and profitability. Take full accountability for key pricing decisions, balancing competitiveness with commercial performance to deliver the airport's income and EBITDA targets.
Demand Sensing & Pricing Response: Lead the day-to-day commercial performance of Stansted car parks, monitoring demand, booking trends and yield performance to make timely pricing decisions. Proactively identify risks and opportunities, respond to market and competitor changes, and work closely with marketing to ensure promotions and offers support revenue and profitability targets.
Budget Ownership, Plan Delivery & Forecasting: Lead the annual budgeting process for STN car parks revenue, setting the pricing-led number inputs, building bottom-up rate and volume assumptions, and aligning with CAVU Finance, STN Finance and MAG group planning. Own the revenue inputs into the STN 5-year model, providing the strategic long-range view on yield, volume and rate trajectory critical to capital planning decisions. Own delivery of the in-year revenue target: produce short and mid-term forecasts, track plan-to-actual, reforecast as conditions change, and lead the identification of strategic levers to close gaps to plan.
Performance Reporting & Strategic Commentary: Lead the monthly STN revenue commentary versus original target and prior year covering penetration, gross revenue, bookings, ATV and yield for CAVU SLT, STN Airport SLT and MAG group review. Provide clear, strategically grounded narrative on what drove performance, what action was taken, and what happens next framing critical risks and opportunities for senior decision-makers.
Test-and-Learn & Continuous Improvement: Lead a disciplined pricing test-and-learn programme (price points, floor prices, lead-time bands, product mix). Measure outcomes rigorously, embed learnings into the strategic pricing playbook, and share insight back into CAVU to strengthen revenue management capability across the wider portfolio.
Team Leadership & Cross-Commerce Collaboration: Lead, develop and inspire the STN Revenue Manager and direct shared analyst resource effectively alongside peer Commerce leaders. Build RM capability, set clear standards and strategic priorities, and represent STN car parks at the CAVU Trade SLT, bringing a clear strategic point of view on STN performance, pricing strategy and critical risks/opportunities. Partner closely with CAVU Marketing, Performance Marketing, E-commerce and Client Services to ensure the pricing strategy is supported end-to-end across Direct, Own Channels and 3rd Party.
What we need from you:
Additional requirements:
What's In It For You