Overview
We are seeking a talented and motivated Digital Content Executive & Design Specialist to manage. The ideal candidate will be responsible for creating, managing, and optimising content across various platforms to enhance brand visibility and engagement. This role requires a blend of creativity, analytical skills, and project management expertise to drive successful marketing initiatives.
Responsibilities
* Develop and implement content strategies that align with business objectives and target audience needs.
* Create high-quality written content including articles, blog posts, social media updates, and email marketing campaigns.
* Manage the company\'s website using WordPress, ensuring all content is optimised for SEO best practices.
* Utilise Google Analytics to analyse website performance and user behaviour, making data-driven decisions to improve content effectiveness.
* Oversee social media management, crafting engaging posts and monitoring audience interactions across platforms.
* Collaborate with cross-functional teams to ensure cohesive messaging in B2B marketing efforts.
* Conduct keyword research and implement SEO strategies to increase organic search visibility.
* Use Adobe Photoshop and/or Canva for basic graphic design tasks related to content creation.
* Prepare reports on content performance using Microsoft Excel and present findings using Microsoft PowerPoint.
* Lead projects from conception through execution while managing timelines and resources effectively.
Qualifications & Skills
* Strong management skills with the ability to lead projects and teams effectively.
* Proficiency in SEO techniques and tools for optimising web content.
* Excellent project management abilities to coordinate multiple tasks simultaneously.
* Familiarity with Canva, Adobe Photoshop and the Creative Suite for creating visual content.
* Experience with WordPress for website management and content updates.
* Knowledge of Google Ads for paid marketing initiatives.
* Strong analytical skills to assess content performance metrics using Google Analytics.
* Exceptional copywriting skills with a keen eye for detail in written communication.
* Experience in social media management across various platforms.
* Proficient in Microsoft Office applications including Excel, PowerPoint, and Word.
* Strong communication skills in English, both written and verbal, essential for effective collaboration.
* Understanding of B2B marketing principles and strategies.
* Strong organisational and time management skills with the ability to prioritise tasks effectively in a fast-paced environment.
Details
This is a full-time position, with a competitive salary of £35,000–£40,000 per annum, 25 days holiday plus bank holidays. Full-time office-based role.
Job Type: Full-time
Work Location: In person
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