About the Opportunity
At Bureau Talent, we are delighted to partner with one of the UK's most exciting, rapidly scaling luxury fashion labels. Renowned for its meticulous craftsmanship, relentless progression, and global influence, our client is on a clear mission to build a world-class brand.
To support their explosive growth, they are looking for a data-driven and creative CRM Manager to take ownership of their retention and engagement strategy. This is a fantastic opportunity to manage a high-performing digital ecosystem within a fast-paced, premium DTC environment.
Key Roles & Responsibilities
* Multi-Channel Ownership: Drive the daily implementation, execution, and strategy for all CRM channels, including Email, SMS, and their bespoke App/Loyalty program.
* Campaign Lifecycle: Plan, build, and schedule campaigns that align seamlessly with a fast-moving product launch calendar and wider brand KPIs.
* Automation & Journeys: Design, refine, and optimise automated workflows to maximise customer lifetime value, conversion, and retention.
* Testing & Optimisation: Implement a rigorous A/B testing framework for subject lines, creative content, send times, and advanced audience segmentation.
* Data & Compliance: Maintain excellent deliverability, list hygiene, and strict compliance with GDPR/PECR regulations.
* Internal Collaboration: Partner closely with the Digital and Merchandising teams to align CRM schedules with stock availability and broader digital growth strategies.
* Tech Stack Management: Oversee and maximise relationships with third-party apps and SaaS providers within the CRM ecosystem.
* Insights & Reporting: Utilize internal Business Intelligence (BI) tools to build detailed customer profiles, reporting on channel performance to senior brand stakeholders.
What You'll Need
* The Background: Proven experience in a dedicated CRM role, with a strong background in DTC Email & SMS marketing within the fashion or apparel industry.
* The Tech: Hands-on experience with premium retail ESPs (ideally Klaviyo or Ometria). A working knowledge of HTML for email troubleshooting is highly advantageous.
* The Mindset: A perfect balance of analytical mindset and creative flair. You should be highly organized with exceptional attention to detail.
* The Pace: The ability to thrive, adapt, and deliver high-quality work against tight deadlines in a high-growth, fast-paced environment.
* The Presence: Strong communication and influencing skills, with a deep understanding of premium brand positioning and tone of voice.
What's on Offer?
Our client believes in rewarding their team with an industry-leading benefits package, including:
* 25 days holiday (increasing with length of service) + Holiday Purchase Scheme.
* Dedicated Wellbeing Days.
* Performance-driven company bonus scheme.
* Generous staff discount + substantial annual product allowance/gift card.
* Private Medical Insurance and comprehensive pension scheme.
* State-of-the-art office/studio space, featuring an onsite gym and personal trainers.
If you are a talented CRM professional looking to make your mark on a globally recognized luxury brand, we want to hear from you.