Opera is a leading global internet brand with a large and engaged user base of approximately 300 million average monthly active users. Building on 30 years of innovation, starting with our browser products, we are leveraging our brand as well as our massive and engaged user base in order to expand our offerings and our business. Today, we offer users around the globe a range of products and services that include a variety of PC and mobile browsers, our Opera Gaming portals and development tools, our Opera News content recommendation products, our audience extension product (namely the Opera Ads platform) and a number of AI and Web3 products and services. This comprehensive suite of products is designed to meet the diverse needs and preferences of Opera's growing user base.
Headquartered in Oslo, Norway, Opera has a global presence with major hubs in Poland, China, Spain, Scotland, and Sweden, coupled with operations spanning numerous other countries. As a publicly traded company, Opera is listed on the Nasdaq stock exchange under the ticker symbol "OPRA".
Opera is reimagining what the browser can be. With Opera Neon, we're building the future of AI-powered browsing - an experience that understands user intent, performs tasks, and creates content.
We’re looking for a Senior Performance Marketing Lead to drive global growth and scale our AI subscription services. In this high-impact role, you’ll own full-funnel strategies that turn millions of free users into loyal subscribers across Opera’s browser ecosystem. You’ll be a key voice in shaping how we package, price, and promote the next generation of AI experiences.
Role & Responsibilities:
* Lead and execute global growth strategies to scale paid AI subscriptions across Opera's browser portfolio (desktop & mobile).
* Define and test compelling value propositions, pricing strategies, and messaging frameworks tailored to user segments and markets.
* Optimize the in-browser conversion funnel through iterative A/B testing, behavioral insights, and UX improvements.
* Partner with Product, Design, and Engineering to embed monetization features directly into the product experience.
* Collaborate with Performance Marketing and CRM teams to deliver high-impact cross-channel campaigns (paid, owned, earned).
* Drive go-to-market execution for new AI services, bundles, and localized offers.
* Track and report on KPIs; translate user and campaign data into actionable growth experiments.
* Identify and support partnership opportunities that amplify reach and deliver incremental value.
Job Requirements:
* 5+ years of hands-on experience in performance marketing, growth, or subscription monetization, ideally in consumer tech, SaaS, or mobile apps.
* Proven ability to scale paid acquisition campaigns across channels such as Google Ads, Meta, TikTok, and programmatic platforms.
* Strong understanding of attribution models, CAC/LTV metrics, and campaign optimization techniques.
* Proven track record of acquiring and retaining paying users at scale through data-driven marketing strategies.
* Experience running and analyzing experiments (A/B tests, funnel optimizations, offer tests).
* Hands-on with tools like Google Analytics, Mixpanel, Amplitude, or similar.
* Experience working closely with media buying, creative, and analytics teams to optimize ad performance and conversion flows.
* Collaborative mindset - comfortable working cross-functionally with product, analytics, design, and engineering.
An Ideal Candidate’s Profile:
* Experience marketing AI tools or browser-based products.
* Familiarity with pricing and packaging of subscription services.
* Global or multi-market campaign experience.
Interested?
We are actively reviewing applications, so apply now! We are looking forward to hearing from you.