No Relocation Assistance Offered
Job Number170775 : Surrey, England, United Kingdom
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
Location: Woking, Surrey
Reporting to: National Sales Senior Manager: Pet
Job Purpose
To architect and execute Hill's UK Digital First commercial strategy in an AI:disrupted market. This role goes beyond traditional account management; you will operate as a
commercial thought leader
, securing Hill's position not just on the digital shelf, but in the algorithmic shelf of the future. You will own the top:tier customer relationships while acting as the primary strategist for navigating Generative AI commerce, ensuring Hill's remains the 1 recommendation for pet parents, whether they ask a search bar or an AI assistant.
Critical Success Factors (The Why You Are Here)
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Commercial Performance:
Deliver sales, share, and margin targets by negotiating Joint Business Plans (JBPs) that prioritize data quality and algorithmic visibility alongside volume.
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Strategic Foresight:
proactively identify how AI search (ChatGPT, Gemini) and retailer algorithms (Amazon, Zooplus) are evolving, and pivot Hills strategy
before
competitors react.
:
Capability Uplift:
Act as the internal translator, turning complex digital shifts into clear actions for the wider sales, marketing, and supply chain teams.
Key Responsibilities
1. Strategic Commercial Leadership
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Algorithmic JBP Negotiation:
Lead complex negotiations with top:tier retailers. Beyond terms and trade spend, you will negotiate for
data transparency
, technical site improvements (to aid AI crawling), and test and learn pilots for new retail media tools.
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Revenue Architecture:
Own the P and L for key accounts. Use predictive data (supported by the Insights team) to model scenarios, optimizing trade investment for
profitable
growth rather than volume alone.
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Human:in:the:Loop Decision Making:
Validate AI:generated forecasts and pricing recommendations. You provide the commercial intuition that prevents black box errors and ensures strategies align with Hills premium brand equity.
2. Future:Proofing and Thought Leadership
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Generative Engine Optimization (GEO):
Lead the strategy to ensure Hill's products are the consensus choice for AI models. You will guide the Digital Shelf team to optimize content not just for keywords, but for Entity Trust and Answer Relevance.
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Retailer Technical Influence:
Audit and challenge retail partners on their technical infrastructure. Influence them to adopt AI:friendly site standards (e.g., Schema markup) that ensure Hills products remain visible to next:gen search tools.
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Innovation Scouting:
Actively monitor the landscape for emerging commerce models (e.g., auto:replenishment agents, voice commerce) and pilot early:adopter strategies.
3. Internal Consultancy and Team Coaching
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Cross:Functional Education:
Demystify the black box of e:commerce for the wider business. Run quarterly State of Digital briefings to leadership, explaining how changes in AI search impact offline and online brand perception.
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Agile Team Leadership:
Coach the Jun