This is a key role within one of BBU's top launches and a contributor to our 2030 ambition. You will be accountable for leading the development and delivery of critical components of the global brand strategy in partnership with the cross‑functional team, translating strategy into high‑quality pre‑launch and launch execution. This role requires an outcomes‑focused leader, ideally with previous people leadership experience, who can motivate cross‑functional partners, guide country teams, and exercise evaluative judgment in complex, ambiguous situations. You have a passion for campaign marketing, an eye for detailed planning, and the ability to assess multiple angles to develop pragmatic solutions. Your initiatives are rooted in robust market research and a sharp understanding of the external environment.
Responsibilities
* Brand Plan Development & Implementation: Lead the development and implementation of the global pre‑launch and promotional activity plan, ensuring quality, compliance, and measurable impact.
* Lead Global Initiative Rollout Plans: Lead the rollout of global initiatives, projects, and engagement plans (e.g., campaigns, brand forums, congress strategy and presence), with a focus on T8 markets and scalable toolkits.
* Global Team Participation: Serve as co‑chair of the Global Marketers Forum and an active member of the extended Global Brand Team (GBT); prepare materials, drive follow‑through, and champion cross‑functional alignment.
* Market Partnership and Execution: Engage closely with local marketing teams to ensure flawless, aligned execution of the promotional plan; collect and synthesize market feedback to refine guidance.
* Strategy Input and GSP: Provide promotional input to the global strategy and Global Strategic Plan (GSP), including positioning, messaging, and priority initiative recommendations.
* External Engagement and Advocacy: Engage with KEEs and other priority stakeholders to gather input that informs the promotional strategy and activity plan, supporting advocacy development and evidence‑led storytelling.
* Omnichannel and C360 Enablement: Support segmentation, journey mapping, and content operations in C360; track channel performance and drive continuous optimization of HCP and patient engagement.
* AI‑Enabled Ways of Working: Champion responsible use of AI to enhance content creation, tagging, and analytics; document learnings and best practices for scale.
* Agency and Budget Operations: Manage day‑to‑day agency briefs, timelines, and deliverables; support PO creation, budget tracking, and investment reporting.
* Performance Tracking: Maintain dashboards, KPIs, and leading indicators; contribute to business reviews and implement course corrections on owned initiatives.
Education
* Bachelor's degree is required; a business degree or scientific expertise is preferred.
Experience
* Strong market experience launching biologics, preferably in respiratory; specialty care experience required.
* Demonstrated experience leading marketing campaign implementation in a global role or a significant global market.
* In‑depth understanding of commercial strategy, methodologies, and tools, including product profiling and positioning, forecasting inputs, pricing and reimbursement, market research techniques, and competitive intelligence.
* Proven experience engaging external customers (e.g., KEEs, prescribers, payers) and translating insights into actionable plans.
Special Skills / Abilities
* Strong planning and project management, with the ability to manage complex, multi‑stakeholder initiatives and deliver at pace.
* Demonstrated ability to lead without authority and influence across functions and geographies.
* Ability to gauge feasibility, impact, and risk of proposed programs; data‑driven decision‑making.
* Strong leadership and influencing skills to ensure commercial focus in global projects.
* Demonstrated ability to bring ideas to action and deliver measurable outcomes.
* Robust analytical, organizational, and communication skills (written and verbal).
* Proven collaborator who operates well amid ambiguity, simplifies complexity, and manages multiple priorities.
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