# Applicant Portal:## Job Details: Marketing Manager| | Marketing Manager || | || | As Marketing Marketing you’ll take the lead in devising and executing our marketing plan, from digital campaigns and website management to events, social, content creation, and partner marketing with vendors such as Microsoft and cyber security providers. Working closely with the wider Marketing team at Acora Group, you will have the opportunity to collaborate on a regular basis, share insights and continue to develop a growing function within both arms of the business. This is a hands-on strategic role where you’ll drive customer-focused marketing, strengthen our presence in local communities, and work closely with our sales teams to ensure marketing directly supports retention, cross-sell, and account growth. || | • Work closely with the Head of Sales and Marketing to create, refine, and deliver the marketing strategy aligned to customer needs, account growth priorities, and service-line objectives • Lead the planning of integrated marketing campaigns that support customer retention, cross-sell, and service adoption across the full-stack of services and products • Partner with sales teams to ensure campaigns are actionable, targeted, and supported with the right content, messaging, and follow-up frameworks • Act as the link between marketing, sales, and technical teams to ensure consistent storytelling and value-driven propositions • Develop customer-led content and campaigns that deepen engagement, reinforce value, and highlight the impact of our services • Enhance communication across the customer lifecycle including onboarding, service updates, monthly sales and marketing updates, product launches, and renewal communications • Build feedback loops to understand customer needs and influence future marketing topics, messaging, and product positioning • Plan and execute multi-channel campaigns including digital, email, social, events, local community partnerships, and customer communications • Support and lead local engagement activities, including business networks, chamber events, community sponsorships, and brand visibility initiatives across the UK, with a focus on the Norwich/Norfolk & Solihull/West Midlands regions • Coordinate customer roundtables, webinars, technical Q&A sessions, and thought-leadership events • Manage and optimise vendor MDF/funding, ensuring campaigns meet criteria, maximise ROI, and align with partner priorities (e.g., Microsoft, cyber vendors) • Create co-branded assets, joint events, and partner-ready campaigns that support solution adoption and reinforce our status as a trusted provider • Track MDF spend, reporting, and approvals to secure ongoing vendor support • Create targeted content such as case studies, service updates, thought leadership, and customer success stories • Ensure marketing assets and messaging are consistent, current, and aligned with strategy • Monitor performance metrics, delivering insight-driven recommendations to improve effectiveness of campaigns and customer engagement • Support CRM, marketing automation, and segmentation to enhance campaign delivery, the sales lifecycle flow and customer journeys || | • Experience in B2B marketing, ideally MSP, IT services, or tech-led environments • Demonstrated ability to lead or influence marketing strategy while remaining hands-on in delivery • Strong understanding of customer marketing, lifecycle communication, and service-led propositions • Norwich based, and willingness to travel to London when required • Experience working closely with sales teams to build integrated campaigns and enablement • Familiarity with vendor marketing programs and MDF processes • Excellent copywriting and messaging skills • Proactive, organised, and confident in owning end-to-end projects || | • Ability to understand Acora One’s range of services and products available to customers • Great people skills, communicating clearly and effectively with internal and external team members • A can-do and proactive attitude, with a willingness to learn |
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