Performance Marketing Manager
We are looking for a highly analytical and results-driven Performance Marketing Manager to take ownership of our Paid Social and Paid Search channels. This role is pivotal in driving new customer acquisition, revenue growth, and brand visibility. You will be responsible for managing budgets, optimising campaigns, and scaling performance across multiple platforms.
You’ll own:
Paid Social (Meta, TikTok, etc.):
* Plan, execute, and optimise paid social campaigns to drive acquisition and revenue
* Manage campaign structures, audience segmentation, creative testing, and bid strategies
* Collaborate with the creative team to produce high-performing ads tailored to platform requirements
* Analyse performance data and develop actionable insights to refine campaign strategies
Google Ads (Search, Shopping, YouTube, etc.):
* Build and manage Google Ads campaigns, ensuring strong ROAS and CAC performance
* Optimise keyword targeting, ad copy, and landing pages for search and shopping campaigns
* Leverage audience and remarketing strategies to improve conversion rates and lifetime value
* Explore opportunities in YouTube ads & Demand Gen to expand brand awareness and reach
Performance Analysis & Reporting:
* Monitor, analyse, and report on campaign performance, providing weekly and monthly updates
* Own the performance marketing budget, ensuring efficient spend and alignment with business goals
* A/B test creatives, copy, audiences, and landing pages to continually improve performance
Strategy & Innovation:
* Identify and test new paid media opportunities to drive incremental growth
* Stay ahead of industry trends and platform updates to maintain a competitive edge
* Work collaboratively with the CRM and content teams to align messaging across the customer journey
You’re Naturally Like This:
* Detail-obsessed and quality-driven with a sharp design eye and a structured approach.
* Self-motivated and proactive: you take ownership and always meet deadlines.
* Able to balance creative flair with commercial impact
* Collaborative, kind, and always open to feedback or iteration.
* Focused on continuous improvement, always looking for ways to innovate and optimise processes.
* Approaches challenges with a creative problem-solving mindset and a positive, can-do attitude, always seeking innovative solutions and tackling obstacles with determination and resourcefulness.
Core Competencies
* 5+ years of experience in managing Paid Social and Google Ads campaigns, ideally for a D2C brand
* Proven track record of hitting acquisition and revenue targets in a competitive market
* Strong analytical skills with experience using Google Analytics, Meta Ads Manager, Fospha, Northbeam and other performance tools
* Creative mindset with an ability to collaborate on ad concepts and test new formats
* Highly organised, with the ability to manage multiple campaigns and priorities simultaneously
* Proactive, data-driven, and passionate about driving results
Core Behaviours
* Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
* Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
* Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
* Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
* Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
* Learn: Drive a culture of experimentation and continuous improvement.
* 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.