Performance Marketing Manager (Full-Time/Remote), Plymouth
Client: Digital Smile Planning
Location: Plymouth, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Description:
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. It is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
ROLE OBJECTIVES
This performance marketing role seeks an experienced marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.
As a performance marketer, you will be responsible for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.
This role reports to the Head of Marketing and is part of the Retail Dental Cover & Corporate Dental Cover Divisions. It is a full-time position, 40 hours per week, with at least 6 hours overlapping with 8 am-5 pm GMT+10 (Brisbane, Australia).
Key Responsibilities
* Strategic Campaign Development: Develop and execute paid search and social campaigns to increase member acquisition and retention. Create platform-specific ad creatives and optimize campaigns for ROI and cost efficiency. Collaborate with sales to align messaging and identify keyword opportunities.
* Own the Complete Funnel: Generate leads through targeted campaigns, monitor funnel metrics, troubleshoot issues, and optimize performance. Work with stakeholders to address concerns.
* Budget Management: Manage PPC and paid social budgets effectively to balance cost and performance.
* Testing: Develop hypotheses and coordinate A/B testing of ad copy, creatives, and bidding strategies to improve campaign performance.
* Performance Reporting: Generate reports on PPC and paid social metrics, providing insights and recommendations for improvement.
* Explore New Platforms: Identify new paid platform opportunities, run experiments, and collaborate with creative teams to ensure alignment with brand guidelines. Work with the SEO team to align strategies.
* Key Performance Indicators: Focus on acquisition growth, ROI, and customer acquisition cost, continuously optimizing campaigns to meet targets.
Ideal Profile & Requirements
* Passion for excellence, evidenced by references.
* Extensive experience with Google Ads, Meta Ads, and other paid social platforms, with proven success.
* Analytical, strategic, and creative mindset.
* Growth mindset: embraces challenges and feedback.
* Excellent spoken and written English.
* High integrity.
What's on Offer?
* 100% remote work flexibility.
* Full-time stability.
* Work in a compatible time zone.
* Join a nearly 20-year-old successful organization.
* Contribute to a noble mission improving healthcare access.
* Work with top leadership including founders and marketing experts.
* Supportive company culture.
* Aligned marketing strategies for brand consistency.
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