Moonbug is a next generation entertainment company that has cemented itself in the children's media space. Would you like to be part of the next frontier of inspiring and engaging stories to kids around the world?
Founded in 2018, with primary offices in London and Los Angeles, Moonbug creates, produces, and publishes thousands of minutes of video and audio content every month with the goal of teaching compassion, empathy and resilience. We are a fast-paced global company and have already grown to become the largest kids’ entertainment company on digital platforms in the world. Some of our existing titles include global sensations CoComelon, Blippi, Little Baby Bum, Morphle, Supa Strikas, ARPO and many more which are available in 32 languages and can be viewed on more than 100 platforms globally.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. Candle is run by leading entertainment executives Kevin Mayer and Tom Staggs, and is backed by investment capital from funds managed by Blackstone’s flagship private equity business.
The Role:
We have an exciting opening for a Community Manager to join the Social team for our biggest franchises. We are a young high-growth business, and this is a unique opportunity to help build our community for two of the fastest growing and most fun brands in the kids’ entertainment space.
The Community Manager will be the first point of contact for fans and partnership inquiries from social, email, and mail. The Community Manager plays a pivotal role in ensuring fans feel heard, and understood and can access the real people behind their child’s favorite shows. Further, this role has the unique opportunity to gather and surface consumer insights that help drive decision making for the larger business. The Community Manager will also play an integral role in the social content capture and creation process, using learned insights around past performance and trend data to inform future content themes.
Responsibilities
Day-to-day management:
* Own and refine the branded tone of voice ensuring it’s engaging with US parent audiences
* Monitor and respond to comments and messages on our brand handles across TikTok, Instagram, and Facebook in brand tone of voice.
* Initiate conversations and foster discussions to build relationships with community members, including managing and monitoring Facebook Groups.
* Organize and manage online events and activities to increase engagement.
* Address audience inquiries and resolve issues in a timely professional manner, and help build brand trust & loyalty.
* Other duties as assigned.
Community Building:
* Identify and engage with target brands, talent, influencers and thought leaders on social.
* Surprise and delight super fans and influencers on social and by sending gifts.
* Build and maintain relationships off handle with target audiences of parent, influencer, and talent accounts.
* Promote a positive and inclusive community environment.
Brand Trends & Insights:
* Identify trends and insights to inform social content and engagement strategies.
* Stay up-to-date with the latest social media trends and best practices.
Coordination:
* Coordinate with marketing, PR, and other relevant teams to ensure a consistent brand message.
* Act as the team’s ear to the ground, getting in the weeds to help the broader team best understand our communities and their attitudes toward the brands
* Connect with influencers, community leaders, and ambassadors to identify collaboration opportunities and best drive growth across different platforms
* Use communities to obtain feedback and craft social stories for the broader business units at Moonbug
* Collect UGC and manage a content database used by the Social Media Manager.
Goals
● Build and grow a community of US parents and caregivers through engagement & interaction
● Foster the community to help it grow and thrive across multiple brands
● Help make the community feel part of the brand to deliver brand loyalty
● Work collaboratively with the social media and brand team to create the best in the class community management
Requirements
Bachelor's degree
● 2 + years of experience working in a social media / community / customer support role
● Experience with a family-focused brand or industry a plus
● Have an understanding of how communities operate across major social media platforms
● Can work to a specified tone of voice and with brand-led strategic messaging
● Experience with of building a social media following organically, using the community to drive engagement
● In tune with US trends and popular culture – particularly around the topics of parenting and young kids’ interests
● Excellent organizational & communication skills
● Ability to work collaboratively within a larger team
● An understanding of how brands, talent, and influencers operate on social
● Positive attitude with a can-do spirit.